NEW YORK ( TheStreet) -- Semiconductor ETFs are prominent losers in Thursday morning action. The SPDR S&P Semiconductor ETF ( XSD) was down nearly 4%. Among its top holdings is NVIDIA ( NVDA), which plunged 9.5% on Thursday morning after it slashed its second quarter revenue forecasts.

ETF investors also focused on consumer staples after Colgate Palmolive ( CL) and Kellogg ( K) reported worse-than-expected results.

Colgate Palmolive missed revenue estimates on slowing volume growth and pricing pressure. The stock is shedding 7.7% on Thursday afternoon. Kellogg cut its annual guidance to reflect the impact of product recalls. Its stock is down about 5% at $48.98.

Meanwhile, the SPDR Consumer Staples ( XLP) and Vanguard Consumer Staples Index Fund ( VDC) were losing 1.4% and 1.6% respectively.

-- Reported by Shanthi Venkataraman in New York.

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