NEW YORK ( TheStreet) -- Semiconductor ETFs are prominent losers in Thursday morning action. The SPDR S&P Semiconductor ETF ( XSD) was down nearly 4%. Among its top holdings is NVIDIA ( NVDA), which plunged 9.5% on Thursday morning after it slashed its second quarter revenue forecasts. ETF investors also focused on consumer staples after Colgate Palmolive ( CL) and Kellogg ( K) reported worse-than-expected results. Colgate Palmolive missed revenue estimates on slowing volume growth and pricing pressure. The stock is shedding 7.7% on Thursday afternoon. Kellogg cut its annual guidance to reflect the impact of product recalls. Its stock is down about 5% at $48.98. Meanwhile, the SPDR Consumer Staples ( XLP) and Vanguard Consumer Staples Index Fund ( VDC) were losing 1.4% and 1.6% respectively. -- Reported by Shanthi Venkataraman in New York. Follow TheStreet.com on Twitter and become a fan on Facebook. Copyright 2010 TheStreet.com Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed. AP contributed to this report.