Cabela’s Incorporated (NYSE: CAB) announced today plans to bring the Cabela’s retail experience to loyal customers in Edmonton, Alberta, Canada, and the surrounding area. Cabela’s expects to open the Edmonton store in fall of 2011. The 70,000-square-foot building will be located in the new Currents of Windermere shopping development on Windermere Boulevard, between Terwillegar Drive and Anthony Henday Drive. This store will be the second Cabela’s location in Canada, joining the Winnipeg store, which was converted from the S.I.R. Warehouse Sports Store in May 2008. Cabela’s purchased S.I.R. in 2007 as a launching pad for the company’s planned expansion into Canada. The S.I.R. facilities acquired through the purchase became the headquarters for Cabela’s Canadian operations. “We already have a growing, tremendously loyal customer base in Canada,” said Cabela’s Chief Executive Officer Tommy Millner. “Our acquisition of S.I.R. and the opening of our Winnipeg store really energized our base, so we’re excited about building a store in Edmonton, which will make Cabela’s even more accessible to the people of Canada, especially in Alberta.” The Edmonton building’s exterior will reflect Cabela’s traditional store model with log construction, stonework, wood siding and metal roofing. A large glass storefront will allow customers to view much of the store’s interior as they approach the building. The inside will highlight the company’s next-generation layout, which is designed to immerse customers in the outdoor experience and includes conservation-themed wildlife displays, trophy animal mounts, a Gun Library and a Bargain Cave. The store will also feature special interactive displays unique to the World’s Foremost Outfitter. Construction is expected to begin in September 2010. Showcasing thousands of products, including hunting, fishing, camping, hiking, boating and wildlife-watching gear, as well as outdoor clothing and outdoor-themed gifts and furnishings, Cabela’s is famous for its strong brand and world-renowned reputation for delivering quality merchandise, value and legendary customer service.