By Jeff Cox, CNBC.com Staff Writer
With the gush of oil apparently stopped in the Gulf of Mexico, BP (BP) will now focus on repairing its image and fixing the battered coastline, new company CEO Robert Dudley told CNBC.Speaking as the company looks to move on from the Gulf crisis and convince skeptics that the company deserves to retain its place as an energy leader, Dudley said he is cognizant of the damage done both to the Gulf and BP and will set about to make things right. "It's in the fabric of the company. We want to be a good corporate citizen. We want to restore our reputation. It's going to take time," he said. "We've got to learn from this accident. We're going to change many things in BP." The company has come under fire both for its handling of the disaster, which leaked about 60,000 barrels of oil a day since the Deepwater Horizon explosion on April 20, and for the corporate culture that may have triggered the event. Dudley pledged that a full accounting would be made of what led to the spill, and predicted the investigation would show "multiple equipment failures of many companies involved." For now, though, BP remains focused on getting the region cleaned up, including collecting "traces of oil" still present in the water as well as problems at beaches. "There hasn't been any oil spewing into the Gulf since the 15th of July," Dudley said. "The cap is on there. We just had a tropical storm come through -- sort of a low-impact bullseye right over the site. The cap retained its integrity." BP is working closely with the Coast Guard on seeing the cleanup through to the end, he added. "We're going to be right there to clean it up," he said. "We still have tens of thousands of people ready for a response, and then once we clean the beaches we'll be into the marshes. This will be a long-term restoration of the Gulf. We're fully committed to that." In other issues, Dudley said the company is hoping to restore its dividend after slashing it in the wake of the crisis and the severe hit BP took to its market capitalization. He said the company will look different in the future and focus on owning smaller, higher-quality assets.
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