NEW YORK ( TheStreet) -- "You can't tell from the averages what really happened today," Jim Cramer told the viewers of his "Mad Money" TV show Tuesday. He said the name of the game today was sector rotation, and that means the good stocks, and the bad stocks, all trade in lock step. Cramer said it didn't matter today whether you owned Kellogg ( K) or General Mills ( GIS), Colgate-Palmolive ( CL) or Procter & Gamble ( PG). "They were all good today," he said. If it was a packaged goods company, the market loved it today, said Cramer. Even the bad companies, like Johnson & Johnson ( JNJ), which missed earnings, and Kimberly-Clark ( KMB), who lowered full year guidance, got a boost from today's action. Where was the money for the pop in packaged good coming from? Cramer said it came at the expense of the high flying minerals and mining stocks, along with the industrials. Companies like Caterpillar ( CAT), 3M ( MMM) and Bucyrus ( BUCY) were all lower. Cramer said this sector rotation makes perfect sense in the face of the seemingly endless rally in the "smokestack" stocks. He said the rally can't keep going forever, especially in the face of falling commodity prices, which are near one month lows. Then there is the elephant in the room, unemployment, he said, which will be front and center on Thursday, and again next week. So how should viewers play this rotation? Cramer said investors should ring the register on their industrials, stay diversified, and consider a position in gold as insurance against uncertainty. By keeping a diversified portfolio, he said, it doesn't matter which sectors are in favor, you'll always win.
Amazon's U-TurnIn the "Off The Charts" segment, Cramer went head to head with colleague Tim Collins over the chart of Amazon.com ( AMZN), which has made a dramatic u-turn after it reported earnings last week. Cramer explained that after reporting a nine-cent-a-share earnings miss, Amazon's stock fell 15 points, or 12%, before suddenly reversing course on Friday to recover just about all of those losses. According to Collins, the daily chart of Amazon showed that the stock hit and held its late June lows after its plummet, alerting technicians that the stock wasn't headed any lower. Looking at the five minute chart on Friday, Collins noted that the bullish news continued, as Amazon's stock soared out of the gate for 20 minutes, then exhibited a flag pattern, another bullish sign. With two bullish patterns in place, the momentum simply took over. Cramer said he's not a believer in Amazon's chart, but does like the company, especially its fulfillment business, long term. He said what the charts tell us is that the charts are clearly in control, for now, but Cramer said that he's on the fence with Amazon until the company reports at least one good quarter. "Sometimes stocks don't make any sense," he said, and when that happens it's sometimes best to wait it out.
Going GlobalIn the "Executive Decision" segment, Cramer sat down with Alan Mulally, CEO of Ford ( F), on the heels of the company's great quarterly earnings and the debut of the all-new 2011 Ford Explorer SUV. Mulally recapped Ford's transformation by saying that previously, the company could not make cars profitably in the U.S., which is why Ford focused so heavily on SUVs. But now, he said Ford makes a whole family of cars in the U.S., and makes them profitably. Mulally went on further to say that Ford is now profitable all over the world, and is seeing some of their best results in 10 years. He said the company paid down $7 billion in debt last quarter and is on its way to becoming investment grade in 2011. "Ford is dedicated to profitable growth for all," said Mulally. When asked about sales in Europe, Mulally noted that sales have been really good for Ford, and the company is increasing market share with a great lineup of vehicles there. In China, he said, the company is playing catch up, but is also building a fantastic franchise there and is expanding as fast as possible. Turning to more domestic issues, Mulally said that the economic recovery in the U.S. will se a slow one, but he's confident that the growth will be led by private enterprise and not government intervention. Cramer continued his support of Ford, and Mulally, as he continues to turn around one of America's most iconic brands.