By San Antonio Business Journal

The University of Texas Menâ¿¿s and Womenâ¿¿s Athletics program formed a new partnership with Branded Retail Energy Co. to create Texas Longhorns Energy.

Through this program, alumni and fans throughout the state will be able to buy 100 percent renewable energy through Brandedâ¿¿s subsidiary, Champion Energy Services.

Each new customer account will generate funds for the University of Texas at Austin and UT Athletics Department. The company will also work to educate students, faculty and staff at the campus in Austin about various conservation and sustainability initiatives.

Texas Longhorns Energy will market electricity in regions of the state that allow retail electric competition. The CPS Energy service territory, which encompasses San Antonio and Bexar County, is not open to retail competition. However, Longhorn fans who live in regulated communities such as San Antonio will still have an opportunity to support the university. Officials remain mum on those details until Texas Longhorns Energyâ¿¿s official launch in mid-August.

Branded Retail Energy in Dallas approached the University of Texas and IMG College, the company that handles sponsorships and licensing for UT Athletics, to pursue this business relationship.

⿿This truly is a revolutionary approach to energy marketing,⿝ says UT men⿿s athletics director DeLoss Dodds. ⿿Not only will Texas Longhorns Energy be powered through renewable green energy, but the university will receive credit and funding for each customer who joins. This revenue will help continue UT Athletics and university efforts and programs in sustainability, recycling and energy conservation.⿝

Houston-based Champion Energy Services is one of the top retail electricity providers in the United States. The company serves residential, commercial and industrial customers in markets in Texas, Illinois, Pennsylvania and Ohio.

The University of Texas at Austin is the largest university within the University of Texas System. Texas Longhorn athletic programs are nationally ranked.

Copyright 2010 American City Business Journals

Copyright 2010