By Austin Business Journal

A new renewable electricity provider called Texas Longhorns Energy was formed to generate funds for sustainability initiatives at the University of Texas, according to a Monday press release.

UT menâ¿¿s and womenâ¿¿s athletics programs signed the sponsorship deal to create the company with Dallas-based Branded Retail Energy Co.

Longhorn Energy, powered by Houston-based Champion Energy Services, will provide electricity to alumni and fans in deregulated regions of Texas. Each new customer account will raise funds for green projects at the university.

â¿¿Not only will Texas Longhorns Energy be powered through renewable green energy, but the University will receive credit and funding for each customer who joins," UT menâ¿¿s Athletics Director DeLoss Dodds said.

"This revenue will help continue UT Athletics and University efforts and programs in sustainability, recycling and energy conservation.⿝

Champion Energy CEO and President Scott Fordham graduated from the UT Red McCombs School of Business.

Longhorn Energy will market the service through UT athletics' multimedia and sales partner IMG College. The company is working to devise Longhorn-related incentives for customers who sign up to use the new provider.

Copyright 2010 American City Business Journals
Copyright 2010