LAS VEGAS, July 21, 2010 (GLOBE NEWSWIRE) -- Players Network (OTCBB:PNTV), the leading Television and Digital Media Network dedicated to Las Vegas Entertainment and the Gaming Lifestyle, has contracted with Advanced Information Systems Inc. ("AIS") to develop and implement a new web site that includes a proprietary technology platform and social community dynamics to both enhance the viewer experience and create multiple enterprise opportunities to monetize content and create consumer transactions. The new website platform is titled the "PNTV Lifestyle Portal" and will focus on providing program content and membership benefits for Players Network, Vegas on Demand and Sexy Sin City. This is a new social community linking the player/gaming lifestyle with Players Network program channels. Member benefits will include travel discounts, food and beverage savings, special access to gaming pros and celebrities, VIP concierge services as well as access to premium VOD content and exclusive Players Network offers. AIS is a leading technology and software development company whose focus for over 20 years is providing innovative technology solutions for companies. Mark Bradley, the CEO of Players Network, explains: "We were extremely fortunate to have found AIS, as they understand our business model for growth and have expanded our thinking by presenting new technology solutions for our web and social networking goals." Mark Bradley continues: "Our programming and distribution provides us a competitive advantage in driving people to our website. Players Network's primary goal is to provide relevant program content to create a pleasurable experience and member benefits to engage in the website. As we grow membership we grow a social community and customer base that is monetized through micro transactions as well as traditional and new ad models. This is a CPA or Cost Per Acquisition/Action business model that is extraordinarily complimentary to growing VOD ad based revenues. AIS is creating this social community as well as a dynamic custom video player, a virtual "Gold Coin" currency for Players Network to provide member benefits and targeted analytics to maximize transactional revenues."