LAS VEGAS, July 21, 2010 (GLOBE NEWSWIRE) -- Players Network (OTCBB:PNTV), the leading Television and Digital Media Network dedicated to Las Vegas Entertainment and the Gaming Lifestyle, has contracted with Advanced Information Systems Inc. ("AIS") to develop and implement a new web site that includes a proprietary technology platform and social community dynamics to both enhance the viewer experience and create multiple enterprise opportunities to monetize content and create consumer transactions.

The new website platform is titled the "PNTV Lifestyle Portal" and will focus on providing program content and membership benefits for Players Network, Vegas on Demand and Sexy Sin City. This is a new social community linking the player/gaming lifestyle with Players Network program channels. Member benefits will include travel discounts, food and beverage savings, special access to gaming pros and celebrities, VIP concierge services as well as access to premium VOD content and exclusive Players Network offers.               

AIS is a leading technology and software development company whose focus for over 20 years is providing innovative technology solutions for companies. Mark Bradley, the CEO of Players Network, explains: "We were extremely fortunate to have found AIS, as they understand our business model for growth and have expanded our thinking by presenting new technology solutions for our web and social networking goals." 

Mark Bradley continues: "Our programming and distribution provides us a competitive advantage in driving people to our website. Players Network's primary goal is to provide relevant program content to create a pleasurable experience and member benefits to engage in the website. As we grow membership we grow a social community and customer base that is monetized through micro transactions as well as traditional and new ad models. This is a CPA or Cost Per Acquisition/Action business model that is extraordinarily complimentary to growing VOD ad based revenues. AIS is creating this social community as well as a dynamic custom video player, a virtual "Gold Coin" currency for Players Network to provide member benefits and targeted analytics to maximize transactional revenues."

Mike Yoder, the Chief Operating Officer, states: "We are extremely excited about this opportunity to work with Players Network. The business logic of the site is extremely cutting-edge, taking advantage of both their VOD program content as well as social community dynamics linked to creating new member services. The technology platform for the PNTV Lifestyle Portal utilizes Microsoft's industry leading technology and will eventually move to Microsoft's AZURE cloud-based computing platform. Utilizing the AZURE cloud will enable the Portal site to quickly respond to rapidly increasing visitor volumes as we consistently enhance the site and add to the user experience."

About Players Network

Players Network is a Television and Digital Media Company that focuses on the Las Vegas and Gaming Lifestyles, producing and distributing original content for its own VOD Channels on television in over 25,000,000 homes over Comcast, DirecTV, AT&T, Verizon and Dish Network and its own Broadband Network, Hulu, Blinkx, Google, YouTube and Yahoo Video, for DVD Home Video, mobile platforms, and through worldwide television syndication. Players Network has a program library of over 1500 titles. Players Network has a 12-year history of providing consumers with quality Gaming and Las Vegas Lifestyle content, as well as strategic partnership services in Las Vegas, Atlantic City, and throughout the worldwide gaming industry. For more information go to www.playersnetwork.info .

The Players Network logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=6398

Statement under the Private Securities Litigation Reform Act:

With the exception of the historical information contained in this Release, the matters described herein contain forward-looking statements that involve risk and uncertainties that may individually or mutually impact the matters herein described, including but not limited to: the ability of the Company to increase revenues in the future due to the developing and unpredictable markets for its products, the ability to achieve a positive cash flow, the ability to obtain orders for or install its products, the ability to obtain new customers and the ability to continue to commercialize its products, which could cause actual results or revenues to differ materially from those contemplated by these statements.
CONTACT:  Players Network          Leslie Thomas          702-734-3457

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