NEW YORK ( TheStreet) -- The effort to bring the fastest, most satisfying user experience to smartphones has pit company against company and consumer against consumer.Today, one of the most covered wars raging in that industry is between tech goliaths Google ( GOOG) and Apple ( AAPL). Last Friday Apple's CEO Steve Jobs took to the stage to defend his newest "trendsetter," the developmentally challenged iPhone 4. Since the launch of the phone, it has faced massive criticism regarding its antenna. Technology journalists, bloggers, and consumers have taken to various media outlets to claim that its unique design has led to reception issues and even an increase in dropped calls. As I, like many others, followed the live feeds hosted by a number of tech blogs, I was reminded once again how essential smartphones have become to our everyday lives. In a relatively short period of time, the cell phone, which was once used to stay in contact with friends and family, has evolved into the smartphone. These mobile devices have moved beyond the business realm and into the general public. Equipped with an iPhone, Blackberry or Droid phone, consumers can not only make phone calls around the world, but also text, play games, watch and send movies, and keep up to speed with the fast paced world around us. In one corner of this competitive landscape is the Apple iPhone. Since its early 2007 debut, Apple's iPhone has taken the mobile market by storm and is currently hailed by many as the gold standard in the smart phone industry. Although flaws concerning the phone's most recent design have been noted, it has not stifled growth of the product's fan base. Although it has been available for less than a month, more than 3 million users have already jumped in line to purchase the fourth-generation version of the phone. In the opposite corner is Google. This search company is parent to the Android operating system, which is quickly gaining ground on Apple. Unlike Apple, which continues to rely solely on the iPhone for its smartphone dominance, Google's Android operating system can be found on phones hailing from a number of other companies around the world, including Motorola ( MOT), HTC and Samsung.