By Jonathan Moreland, founder of and author of Profit From Legal Insider Trading.

NEW YORK ( TheStreet) -- Which insiders are selling and buying chunks of stocks?

Below are lists of the top 10 open-market insider purchases and sales filed at the Securities and Exchange Commission Monday as ranked by dollar value. Company executives and directors are in the best position to assess the attractiveness of their firms' shares, and here is how many of them are voting their wallets! Please note, however, that these are factual lists, not buy and sell recommendations. Dollar value is only one metric to assess the importance of an insider transaction.
Biomimetic Therapeutics (BMTI) Novo AS BO 1,000,000 $8,500,000
VMware (VMW) Emc Corp BO 90,000 $6,583,296
General Mills (GIS) Palmore Roderick A VP,GC 6,747 $240,193
RealD (RLD) Gatarz Craig S VP,GC 12,150 $194,400
Red Lion Hotels (RLH) Columbia Pacific Opp Fund L P BO 24,010 $156,559
Taylor Capital Group (TAYC) Second Curve Capital LLC BO 9,000 $118,350
Technology Research (TRCI) Boatman Roger BO 20,000 $105,000
Ruby Creek Resources (RBYC) Bukzin David Craig BO 400,000 $100,000
Blackrock (BLK) Bank Of America Corp DIR 650 $96,999
Hurco Companies (HURC) Cruickshank Robert W DIR 5,000 $74,650
RealD (RLD) Greer Joshua PR,DIR,
1,148,119 $17,084,011
RealD (RLD) Lewis Michael V CB,CEO,
1,148,119 $17,084,011
Becton Dickinson (BDX) Becton Henry P Jr DIR 38,550 $2,678,069
Yahoo! (YHOO) Filo David O 166,500 $2,537,810
Polo Ralph Lauren (RL) Farah Roger N PR,DIR,
22,810 $1,742,477
Salesforce.Com (CRM) Benioff Marc CB,CEO,
10,000 $924,646
Boston Scientific (BSX) Abele John E DIR 75,000 $487,715
Anixter International (AXE) Letham Dennis J CFO,VP,
9,150 $401,757
Isilon Systems (ISLN) Patel Sujal M CEO,PR,
24,000 $337,250
National Instruments Corp (NATI) Kodosky Jeffrey L DIR 9,000 $274,650

Key to Titles: A=Assistant, AI=Affiliated Investor, AO=Accounting Officer, BD=Business Development, BO=Beneficial Owner, CAO=Chief Accounting Officer, CB=Chairman, CCO=Chief Compliance Officer, CEO=Chief Executive Officer, CFO=Chief Financial Officer, CIO=Chief Information Officer, CO=Compliance Officer, COO=Chief Operating Officer, CT=Controller, CTO=Chief Technology Officer, DIR=Director, F=Founder, FO=Financial Officer, GC=General Counsel, HR=Human Resources, IO=Information Officer, IR=Investor Relations, LO=Legal Officer, MD=Managing Director, O=Officer, OO=Operating Officer, PR=President, PT=Partner, REL=Relative of an insider, SEC=Secretary, SH=Shareholder, SO=Sales Officer, TO=Technology Officer, TR=Treasurer, TT=Trustee, VCB=Vice Chairman, VP=Vice President, X=Ex Officer or other title displayed.
Jonathan Moreland is the founder of, which produces a weekly newsletter and offers professional screening and alerting tools to analyze a proprietary, real-time insider data feed. He is also the principal of Insider Asset Management, a registered investment advisor in New York. Mr. Moreland has been analyzing insider data professionally for two decades and has been a contributor to since 2001. A fundamental analyst with an MBA in finance, Mr. Moreland long ago identified insider data as an excellent first screen to determine where to focus his research efforts. He is quoted frequently in the media for his insider analysis and stock recommendations stemming from it. He is also author of Profit From Legal Insider Trading.

Under no circumstances does the information in this column represent a recommendation to buy or sell stocks. While he cannot provide investment advice or recommendations, Moreland appreciates your feedback; click here to send him an email.