By Gary Kaminsky, CNBC Contributing Editor
Google ( GOOG) is in the everyday fabric of millions of lives, yet its earnings last week showed a company in trouble. In order to keep its dominant position, the search giant must continue to pay for talent, something that is already weighing on the bottom line. It's stranglehold on search is coming under attack by rivals such as Microsoft's ( MSFT) Bing. In fact, according to ComScore, Google's share of the search market was down more than one percent from May to June. But does a stock with such brand recognition warrant another look at these cheaper prices, as this weekend's Barron's suggested? My call to action is simple: no. I'd be wary of Google at these so called "bargain" prices. In fact, Google might be one of the pricier items in the bargain bin, and here's why. Mature growth stocks need a second stage of accelerated revenue to stir investor excitement. Right now, Google is attempting to generate enthusiasm by expanding in other countries, but so far, that approach could spell trouble: One-third of all Google revenue comes from Europe, so the slowdown there could crimp Google's growth in the quarters to come. Ironically, one of the most innovative companies of the last century appears, well, stagnant. Its bread-and-butter advertising revenue has slowed over the last two quarters, and the company hasn't made serious inroads in either diversifying its revenue stream or monetizing its assets.
| More from CNBC What Does 184 Million Gallons of Oil Look Like? |
Finreg Will Be 'Disastrous' for Economy: FCIC's Wallison
BP Resumes Asset Sale Talks With Apache