BERLIN ( TheStreet) -- In the past two years, hotels such as the Hotel de Rome and Lux 11 have competed for Berlin's A-List crowd. The Hotel du Rome by Rocco Forte Hotels gets the high-end celebrity crowd, including Jennifer Aniston and Kate Moss, while the Lux 11 lures the more bohemian types who frequent galleries and don't mind that some of the rooms aren't air-conditioned.But Berlin is making room for two hotel newcomers with very different business concepts aimed at the capital city's trendy elite. First is The Weinmeister Hotel, which mixes elements of bohemian artist and celebrity culture into a city-center retreat. The name refers to its street address, in the center of Berlin's ever-hip Mitte neighborhood -- walking distance to Hackescher Markt as well as the same owner's Lux 11. That apartment-style boutique hotel bet on the Mitte long before it was really cool; now its creators have built a hotel from the ground up that puts a plush pillow under the head of the same punk artist scene. "The Golden Cage," as locals call it due to the shimmering building materials, bears a lobby alit in Berlin's summer light, one with warm mosaic wall patterns and wide-plank oak floors with fashionably worn finish that flow from the sparse reception area to a small lounge. Visitors will find high-backed club chairs in solid, earthy fabrics with floor-to-ceiling windows framed in drapery panels. A mecca for the pretty and hip, the hotel is home to an in-house lounge-style eatery that mixes cocktail culture with first-rate cuisine. But the real action is found in the Schwartz Bar -- named after its creator, German actress Jessica Schwartz (Deutschland's version of Scarlett Johansson). At the heart of Weinmeister is a private room experience. A specially made bed with an uber-king-sized mattress is mounted to a chic high-backed headboard and positioned in the middle of the room to create a "room within a room" experience. In lieu of televisions, each room has its own Apple ( AAPL) iMac synced with iPhones. The entire structure is a cool sanctuary from the city's notorious August humidity, especially since it's one of the only hotels in the area air-conditioned from top to bottom.