Tiger sponsors like AT&T ( T) Accenture ( ACN), PepsiCo's ( PEP) Gatorade brand and P&G's ( PG) Gillette didn't stick around to see how the Tiger scandal would pan out. They jumped before the ship could sink.

A study by finance professors at the University of California, Davis, estimated that shareholders of Tiger Woods-endorsed companies lost between $5 billion and $12 billion in market value after his sex scandal broke.

Electronic Arts stock fell 4.5% to $14.79 at Friday's closing bell, while Nike tumbled 2.4% to $68.96.

-- Reported by Andrea Tse in New York

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