By Memphis Business Journal

Ten Memphis organizations are combining forces to raise money to buy air conditioners for seniors and the disabled who have no source of cool air where they live.

Summer temperatures and the humidity have been high in Memphis this summer and there is no substantial relief expected from Mother Nature any time soon.

The ⿿Beat the Heat⿝ fundraising initiative has brought together these organizations to raise funds: The Salvation Army, WREG News Channel 3, Neighborhood Christian Center, Metropolitan Inter-Faith Association, Catholic Charities, Meritan, Volunteer Mid-South, Community Foundation of Greater Memphis, Memphis Light Gas & Water and the Shelby County Community Services Agency.

The campaign began today and runs through the end of July.

⿿The summer heat has become a serious threat to many people in our community,⿝ said Maj. Mark Woodcock, Area Commander of The Salvation Army, in a statement. ⿿The organizations involved with ⿿Beat the Heat⿿ have recognized a real need in our community. Accomplishing this mission is dependent on the people of Memphis, and we feel certain the generous spirit of this city will enable us to provide life-saving relief to hundreds of Memphians.⿝

The goal of the drive is to raise funds for 300 AC units, which retail for about $99 each, or about $30,000.

⿿There is already a waiting list for air conditioners,⿝ said Ron Walter, president and general manager for WREG News Channel 3. ⿿It is an honor work with these organizations on a project that will help so many in need in our community.⿝

Those interested in contributing to ⿿Beat the Heat⿝ can donate online at www.wreg.com or by dropping off donations at Meritan, located at 4700 Poplar Ave.; the Community Foundation of Greater Memphis at 1900 Union Ave.; or any First Alliance Bank location. Checks should be made out to ⿿Beat the Heat.⿝

On Saturday, Aug. 7, representatives from each organization and volunteers will distribute and install the AC units to recipients. To volunteer, call Ann Dotson of Volunteer Mid-South at (901) 523-2425. For more information on Volunteer Mid-South, visit www.volunteermidsouth.org.

Copyright 2010 American City Business Journals

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