By Jonathan Moreland, founder of and author of Profit From Legal Insider Trading.

NEW YORK ( TheStreet) -- Which insiders are selling and buying chunks of stocks?

Below are lists of the top 10 open-market insider purchases and sales filed at the Securities and Exchange Commission Wednesday as ranked by dollar value. Company executives and directors are in the best position to assess the attractiveness of their firms' shares, and here is how many of them are voting their wallets! Please note, however, that these are factual lists, not buy and sell recommendations. Dollar value is only one metric to assess the importance of an insider transaction.
VMware (VMW) EMC Corp BO 90,000 $6,475,245
ADPT (ADPT) Steel Partners II LP BO 279,192 $802,797
Saga Communications (SGA) Towerview LLC BO 7,638 $170,245
Ante5 (ANFC) Berman Brad DIR,BO 403,500 $104,910
Sl Industries (SLI) Steel Partners II LP BO 4,086 $48,554
BancFirst Corp(BANF) Rainbolt H E CB,DIR 1,000 $36,433
Next 1 Interactive (NXOI) Wilton Mark A DIR 52,000 $36,024
Methode Electronics (MEI) Dawson Darren DIR 3,000 $31,650
Monmouth RE Investment (MNR) Landy Michael P CB,DIR 2,000 $15,166
CMS Bancorp (CMSB) Weisz Robert P DIR 1,054 $10,219
Google (GOOG) Page Lawrence PR,DIR,
55,556 $26,772,235
Apollo Group (APOL) Sperling Peter V VCB,DIR 100,000 $4,383,770
First Cash Financial Services (FCFS) Burke Richard T X,BO 97,820 $2,275,245
Dolby Laboratories (DLB) Dolby Ray DIR,BO 20,000 $1,339,907
Salix Pharmaceuticals Ltd (SLXP) Chappell John F DIR 25,000 $1,016,174
Salesforce.Com (CRM) Benioff Marc CB,CEO,
10,000 $954,314
Morningstar (MORN) Mansueto Joseph D CB,CEO 12,400 $546,389
Boston Scientific (BSX) Abele John E DIR 75,000 $481,770
Administaff (ASF) Sarvadi Paul J CB,CEO 18,000 $462,217
Molina Healthcare (MOH) Molina John C CFO,DIR,
15,000 $422,768

Key to Titles:A=Assistant, AI=Affiliated Investor, AO=Accounting Officer, BD=Business Development, BO=Beneficial Owner, CAO=Chief Accounting Officer, CB=Chairman, CCO=Chief Compliance Officer, CEO=Chief Executive Officer, CFO=Chief Financial Officer, CIO=Chief Information Officer, CO=Compliance Officer, COO=Chief Operating Officer, CT=Controller, CTO=Chief Technology Officer, DIR=Director, F=Founder, FO=Financial Officer, GC=General Counsel, HR=Human Resources, IO=Information Officer, IR=Investor Relations, LO=Legal Officer, MD=Managing Director, O=Officer, OO=Operating Officer, PR=President, PT=Partner, REL=Relative of an insider, SEC=Secretary, SH=Shareholder, SO=Sales Officer, TO=Technology Officer, TR=Treasurer, TT=Trustee, VCB=Vice Chairman, VP=Vice President, X=Ex Officer or other title displayed.

Jonathan Moreland is the founder of, which produces a weekly newsletter and offers professional screening and alerting tools to analyze a proprietary, real-time insider data feed. He is also the principal of Insider Asset Management, a registered investment advisor in New York. Mr. Moreland has been analyzing insider data professionally for two decades and has been a contributor to since 2001. A fundamental analyst with an MBA in finance, Mr. Moreland long ago identified insider data as an excellent first screen to determine where to focus his research efforts. He is quoted frequently in the media for his insider analysis and stock recommendations stemming from it. He is also author of Profit From Legal Insider Trading.

Under no circumstances does the information in this column represent a recommendation to buy or sell stocks. While he cannot provide investment advice or recommendations, Moreland appreciates your feedback; click here to send him an email.