LOS ANGELES, July 14, 2010 (GLOBE NEWSWIRE) -- Sport Chalet, Inc. (Nasdaq:SPCHA) (Nasdaq:SPCHB) in cooperation with TUSA, Aqua Lung, Mares and Sea Pearls, invites SCUBA divers to find one of three sunken treasure bars valued at $5,000, $3,000 and $1,000. The contest ends July 25, 2010.

According to legend, many years ago a vessel sailed on the Pacific Ocean carrying gold. The ship disappeared without a trace and the treasure remains to be found. To help narrow the search, Sport Chalet has confirmed that three gold painted treasure bars are located somewhere off the Southern California Coast. Clues to find the treasure are being posted daily in the SCUBA department at Sport Chalet store locations, on-line at sportchalet.com, and on the Sport Chalet Facebook and Twitter pages.

Once found, the treasure bars are clearly marked with instructions to bring the bar to any local Sport Chalet store to claim the bounty. Only one prize may be won per person. Each treasure bar has a different prize value. Depending on the bar found, the prize awarded will be a $5,000, $3,000, or $1,000 Sport Chalet Gift Card. For safety reasons, divers must be at least Open Water level certified and 18 years of age to participate in the contest.

Sport Chalet is a leader in the SCUBA industry. For over 50 years Sport Chalet has been selling and renting top-of-the-line SCUBA equipment, and certifying more divers than any other dive shop in the nation. With 33 on-site pools, Sport Chalet offers customers the opportunity to experience the sport for free on the third Saturday of every month with the "Discover SCUBA" clinic. On this day, customers will put on all the gear and get in the pool to learn basic underwater breathing skills. "We are your local experts with access to the exotic underwater world of SCUBA, and for a limited time an adventure with treasure," said Sport Chalet SCUBA Account Buyer Jennifer Zavat.

About Sport Chalet, Inc.

Sport Chalet, founded in 1959 by Norbert Olberz, is a leading full service specialty retailer with stores in California, Nevada, Arizona and Utah, on-line at sportchalet.com, as well as a Team Sales Division. The Company offers over 50 services for the serious sports enthusiast, including backpacking, canyoneering, and kayaking instruction, custom golf club fitting and repair, snowboard and ski rental and repair, SCUBA training and certification, SCUBA boat charters, team sales, racquet stringing, and bicycle tune-up and repair throughout its 55 locations.
CONTACT:  Sport Chalet, Inc.          Jacqueline Collard, Sr. Marketing Manager          (818) 949-5403