BROOKINGS, S.D., July 14, 2010 (GLOBE NEWSWIRE) -- Daktronics Inc. (Nasdaq:DAKT) of Brookings, S.D., today announced its latest LED video project for Sony Corporation of America and News Corporation at New York City's iconic One Times Square Tower. The new Daktronics-manufactured LED board was officially unveiled last Thursday, July 8 th, and is certain to raise the eyebrows and grab the attention of New Yorkers and visitors alike.
Sony/News Corporation LED Display
Sony and News Corporation's Daktronics-manufactured DVX LED video display installed at New York City's One Times Square Tower.

A photo accompanying this release is available at http://www.globenewswire.com/newsroom/prs/?pkgid=7732.

The display utilizes Daktronics' cutting-edge DVX LED video technology and measures approximately 35 feet high by 40 feet wide. Engineered and tested to perform under even the harshest conditions, Daktronics' DVX LED display line's advanced environmental protection and revolutionary cooling system combine with Daktronics' world-class image processing to bring stunning HD-quality video to any location.

"We are proud to add Sony Corporation of America and News Corporation to our respected list of large screen LED video clients in Times Square," said Brad Wiemann, vice president of commercial business for Daktronics. "LED video advertising boards in Times Square are well known for being the largest and most dynamic in the world, and this new Daktronics' display installation, and the technology behind it, will raise the bar to new heights for digital out of home advertising."

The new spectacular display replaces the previous sign at One Times Square and features Daktronics' 10 mm LED pixel pitch, making it one of the most visually dynamic and technologically advanced LED boards currently installed in Times Square.The LED display's first big presentation was FOX Sports' coverage of the Major League Baseball All-Star Game 2010, on Tuesday, July 13, broadcasted live in Times Square.

Sony and News Corporation will utilize the display to bring interactive consumer experiences to an unprecedented level in Times Square. For example, pedestrians could compete against each other in a real-time PlayStation 3 game broadcast live to the screen. Members of the public can also see themselves displayed live in high-definition video or send text messages directly to the Daktronics-manufactured spectacular display.

Daktronics' first Times Square project was the well-known Dow Jones, a News Corporation Company, Zipper display in 1986. Since that time, Daktronics has added more than 20 major projects to the world-famous area of New York City, more than any other LED display manufacturer. Some of the most well-known Daktronics projects in Times Square include the Coca-Cola ®display, the Anheuser-Busch sign and the Prudential display.

More information about Daktronics video displays can be found at: www.daktronics.com/spectaculars

About Daktronics 

Daktronics has strong leadership positions in, and is the world's largest supplier of, computer-programmable displays, large screen video displays, digital billboards, and electronic scoreboards and control systems. The company excels in the control of large display systems, including those that require integration of multiple complex displays showing real-time information, graphics, animation and video. Daktronics designs, manufactures, markets and services display systems for customers around the world, in sport, business and transportation applications. For more information, visit the company's World Wide Web site at: www.daktronics.com/petroleum or e-mail the company at commercial@daktronics.com, call (605) 692-0200 ext. 56219 or toll-free (800) 325-8766 in the United States or write to the company at 201 Daktronics Drive PO Box 5128 Brookings, S.D. 57006-5128.

The photo is also available via AP PhotoExpress.
CONTACT:  Daktronics Inc.          MEDIA RELATIONS:          Commercial Marketing          Julia Angerhofer          Tel (605) 692-0200 ext. 56779          Julia.angerhofer@daktronics.com

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