NEW YORK ( TheStreet) -- Apple's ( AAPL) iPhone antenna problem has turned into a growing public relations problem. Apple shares were down 3% Tuesday in the wake of a troubling Consumer Reports review of the newest iPhone. The review, which otherwise spoke glowingly about the phone, concluded that "Apple needs to come up with a permanent -- and free -- fix for the antenna problem before we can recommend the iPhone 4."
Apple has now effectively been called out on the problem that has been widely apparent since the iPhone's arrival five weeks ago. And to date, Apple has taken little responsibility for the glitch, initially blaming users for holding the phone incorrectly. But the outcry seems to be getting a little louder and Apple may have to find a suitable response. "It's time to offer free bumpers," said David Chamberlin, director of crisis management for PR group MS&L Group, referring to rubber covers that may insulate the antenna in a way that duct tape helped improve the performance at Consumer Reports' labs.
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