By Trefis.comDell ( DELL), the third-biggest player in the global PC market after HP ( HPQ) and Acer has lately suffered an onslaught of bad press over a lawsuit alleging that it knowingly sold faulty PCs to corporate clients. Dell has so far maintained that it did not intentionally deceive its customers and that it took reasonable steps to compensate them for losses resulting from the defective units. Even so, the resulting damage to Dell's reputation could seriously affect the company's hardware business, which recently started picking up. In the worst case, we estimate that Dell's legal woes could cause an approximately 20% downside to the Trefis price estimate of $17.34 for the company's stock. Below we trace the potential impact of Dell's deteriorating brand image on its various product lines.