Google ( GOOG) dropped its highly popular news format last week, replacing it with a monoline monstrosity that has longtime users overflowing Web forums with uniformly venomous reviews. In fact, it's nearly impossible to find a positive comment about the resigned portal, which is being compared to the New Coke debacle back in 1985.To make matters worse, the tech giant released a beta of the news redesign in May, asking its loyal community to comment on the proposed changes. Despite near-universal condemnation, the company decided to ignore the public's wrath and proceed with the revisions anyway. So much for a business model in synch with its tech-savvy customer base. This "We know better than you do" attitude sounds awfully familiar, doesn't it? Looking back, it's a near perfect fit with Microsoft's ( MSFT) monopolistic arrogance during its glory days in the late 1990s, somewhere between Windows 95 and Windows ME. Of course, that didn't turn out well for the Redmond giant, which hit a brick wall of user hatred and international investigations. The latest Google gaffe follows the company's ill-advised standoff with the People's Republic of China over censorship issues. While I'm all for democratic virtues, lack for respect for local customs, whatever they are, won't pay the bills when the competition, Baidu.com ( BIDU) in this case, is perfectly positioned to take away your customers. Google's actions, both here and abroad, point to the cultural and business decline that has shaved nearly 200 points off its stock price so far in 2010. This is bad news for the high-tech juggernaut we had grown to love and admire since it came public in 2004. Of course, many of us used its revolutionary search engine well before the company became a household name, and that makes the current arrogance even harder to swallow.