By Gary Kaminsky, CNBC Contributing Editor
One of the hardest things to do as an investor is separate a good product from a good stock.The common refrain to "buy what you know" too often leaves investors purchasing terrible stocks for the simple reason that they like what a company makes. Lululemon Athletica ( LULU) is a classic example. I love the products. In fact, I'm not ashamed to admit I wore one of their shirts this weekend as I biked in the 100-degree weather. Perhaps it was the intense heat, but as I paddled away, a fleeting thought entered my head: should I buy LULU?
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