GONZALES, La., July 7, 2010 (GLOBE NEWSWIRE) -- Crown Crafts, Inc. (the "Company") (Nasdaq:CRWS) announced today that it is launching Neat Solutions ® for Pets, a new line of pet beds and accessories. The new product line will be a part of the Company's Crown Crafts Infant Products subsidiary, and furthers the Company's ongoing strategic initiative to create greater shareholder value through product line expansion and end-market diversification.

"We have analyzed and researched the pet industry in depth and see significant, long-term growth potential for our unique product offerings," said Nanci Freeman, President and Chief Executive Officer of Crown Crafts Infant Products. "Neat Solutions for Pets allows us to gain greater leverage from our expertise in softline products and our core competency in serving parents and caregivers."

Taking advantage of the Company's capabilities in design and fabrication, coupled with its keen understanding of parents' spending habits, the new Neat Solutions for Pets' offering will include beds, bolsters and cuddlers for dogs and cats, kennel mats, and protective and decorative throws. All of the distinctive products will be designed with today's most-current, trend-right colors to fit in with any home décor. Enhanced product features include novelty fabrications utilizing a home décor color palette, as well as durable and washable fabrics.

Commenting on this new product launch, E. Randall Chestnut, Chief Executive Officer of Crown Crafts, said, "We are very excited to establish a strategic growth platform in the more than $50 billion pet industry, which has doubled in size in the last 10 years – growing faster than the candy or toy industries over the same period. Given the care and comfort that most people provide for their pets, we think we are ideally suited for this market."

Chestnut added that the Company identified the pet industry as a target growth market during its regular review of its strategic business plan. The initial line of pet-related products were developed with the assistance of a pet industry expert.  

Neat Solutions® for Pets will debut at the Super Zoo Expo to be held September 14-16 in Las Vegas, NV. 

About Crown Crafts Infant Products, Inc.

Crown Crafts Infant Products, Inc., a wholly-owned subsidiary of Crown Crafts, Inc., designs, markets and distributes infant and toddler consumer products, including bedding, blankets and other nursery accessories. The Company's products include licensed & branded collections as well as exclusive private label programs for certain customers. The Company's website is www.nojo.com .

About Crown Crafts, Inc.

Crown Crafts, Inc. designs, markets and distributes infant, toddler and juvenile consumer products, including crib and toddler bedding and blankets; nursery and bath accessories; reusable and disposable bibs and floor mats; burp cloths; room décor; and disposable placemats, toilet seat covers and changing mats.  The Company's operating subsidiaries include Hamco, Inc. in Louisiana and Crown Crafts Infant Products, Inc. in California. Crown Crafts is America's largest producer of infant bedding, bibs and bath items.  The Company's products include licensed and branded collections as well as exclusive private label programs for certain of its customers.  The Company's website is www.crowncrafts.com.
CONTACT:  Crown Crafts Infant Products, Inc.          Tracie Schor          (562) 295-1983          tschor@crowncrafts.com