By Jonathan Moreland, founder of InsiderInsights.com and author of Profit From Legal Insider Trading.

NEW YORK ( TheStreet) -- Which insiders are selling and buying chunks of stocks?

Below are lists of the top 10 open-market insider purchases and sales filed at the Securities and Exchange Commission Friday as ranked by dollar value. Company executives and directors are in the best position to assess the attractiveness of their firms' shares, and here is how many of them are voting their wallets! Please note, however, that these are factual lists, not buy and sell recommendations. Dollar value is only one metric to assess the importance of an insider transaction.
VMware (VMW) EMC Corp BO 90,000 $6,150,552
Ormat Technologies (ORA) Ormat Industries Ltd BO 86,041 $2,463,787
Bigband Networks (BBND) Valueact Smallcap Mgt LP BO 633,477 $1,836,124
Charming Shoppes (CHRS) Fogarty James P CEO,PR,
DIR
125,000 $468,625
Prologis (PLD) Rakowich Walter C CEO 20,000 $215,200
Ceco Environmental (CECE) Dezwirek Phillip CB,BO 30,635 $146,987
Center Bancorp (CNBC) Seidman Lawrence B DIR,BO 17,567 $132,058
Clearbridge Energy MLP Fund (CEM) Hutchinson William R DIR 6,000 $120,000
Castle Brands (ROX) Frost Phillip Md Et Al DIR,BO 350,000 $112,000
Trico Bancshares (TCBK) Vereschagin Alex A Jr DIR,SEC 6,000 $108,000
Source: www.InsiderInsights.com
Polo Ralph Lauren (RL) Lauren Ralph CB,CEO,
BO
948,745 $74,158,653
Becton Dickinson (BDX) Becton Henry P Jr DIR 38,553 $2,679,819
Terra Nova Financial (TNFG) Par Investment Partners LP BO 2,607,450 $2,429,883
Salesforce.Com (CRM) Benioff Marc CB,CEO,
BO
10,000 $913,585
Home Depot (HD) Batchelder David H DIR 23,140 $687,952
Clarcor (CLC) Ferrise Sam PR 17,900 $653,708
Kennedy Wilson Holdings (KWIC) Ricks Mary O 41,335 $456,303
Boston Scientific (BSX) Abele John E DIR 75,000 $449,258
Intercontinentalexchange (ICE) Hill Scott A CFO,VP 2,832 $328,540
Nanoviricides (NNVC.OB) Theracour Pharma Inc BO 353,982 $200,000
Source: www.InsiderInsights.com

Key to Titles:A=Assistant, AI=Affiliated Investor, AO=Accounting Officer, BD=Business Development, BO=Beneficial Owner, CAO=Chief Accounting Officer, CB=Chairman, CCO=Chief Compliance Officer, CEO=Chief Executive Officer, CFO=Chief Financial Officer, CIO=Chief Information Officer, CO=Compliance Officer, COO=Chief Operating Officer, CT=Controller, CTO=Chief Technology Officer, DIR=Director, F=Founder, FO=Financial Officer, GC=General Counsel, HR=Human Resources, IO=Information Officer, IR=Investor Relations, LO=Legal Officer, MD=Managing Director, O=Officer, OO=Operating Officer, PR=President, PT=Partner, REL=Relative of an insider, SEC=Secretary, SH=Shareholder, SO=Sales Officer, TO=Technology Officer, TR=Treasurer, TT=Trustee, VCB=Vice Chairman, VP=Vice President, X=Ex Officer or other title displayed.

Jonathan Moreland is the founder of InsiderInsights.com, which produces a weekly newsletter and offers professional screening and alerting tools to analyze a proprietary, real-time insider data feed. He is also the principal of Insider Asset Management, a registered investment advisor in New York. Mr. Moreland has been analyzing insider data professionally for two decades and has been a contributor to TheStreet.com since 2001. A fundamental analyst with an MBA in finance, Mr. Moreland long ago identified insider data as an excellent first screen to determine where to focus his research efforts. He is quoted frequently in the media for his insider analysis and stock recommendations stemming from it. He is also author of Profit From Legal Insider Trading.

Under no circumstances does the information in this column represent a recommendation to buy or sell stocks. While he cannot provide investment advice or recommendations, Moreland appreciates your feedback; click here to send him an email.

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