S&W Seed Company (NasdaqCM: SANW) today announced that it has kicked off its first-ever national advertising campaign with radio ad spots commencing today on KMJ NOW News Talk Radio (KMJ 580 AM and KMJ 105.9 FM). The ad spots, created and placed by advertising agency Shea-Campbell & Associates, will air for 13 consecutive weeks and are designed to educate local alfalfa hay growers in California’s Central Valley on S&W’s high yield, non-dormant, salt-tolerant alfalfa varieties that can be grown even in the harshest growing conditions. The Central Valley is home to one of the agricultural industry’s most prolific alfalfa hay producing regions. Among all U.S. crops, alfalfa is third in value, after corn and soybeans, generating more than $8 billion in sales per year. California produces nine percent of the nation’s alfalfa hay, harvesting over seven million tons annually. There are a number of factors a grower must consider when selecting the ideal alfalfa seed, including yield ability, dormancy type and heartiness; specifically, the plant’s resistance to potential disease and pest issues. For Central Valley growers, another critical factor is salt tolerance. S&W’s plant-breeding efforts have been directed at creating salt-tolerant seed varieties capable of surviving very high salinity, while at the same time producing very high yields. To hear S&W’s first radio ad spot currently airing on KMJ, please click on S&W Seed Radio Spot. To view the ad script, please click on S&W Seed Radio Spot Script. Beginning in July, a related print advertising campaign will begin, with ads featured in several industry trades serving key agricultural markets throughout California and the southwestern region of the U.S. In addition, the Company is developing an inbound marketing strategy that will utilize popular social networking tools to generate even greater awareness and appreciation for S&W’s seed products and seed cleaning and processing capabilities, as well as to attract broad media attention to the Company’s efforts to mass produce stevia leaf in the U.S.
Mark Grewal, S&W’s President and Chief Executive Officer, stated, “For the first time in S&W’s 30-year operating history, we are adopting a multimedia marketing strategy to actively promote S&W’s respected brand and superior seed products. The national advertising and awareness campaign we are embarking upon is a critical element of our overall growth strategy and one we expect will contribute measurably to our future success.”About S&W Seed Company S&W Seed Company, founded in 1980, is a leader in warm climate alfalfa seed varieties, including varieties that can thrive in poor, saline soils. The Company's claims to salt tolerance and high yield product leadership are verified by decades of university-sponsored trials. S&W owns a 40-acre alfalfa seed cleaning and processing facility. A large percentage of its sales are to Genetics International, which sells to foreign markets, principally Saudi Arabia. In fiscal 2010, the Company launched a pilot program to produce Stevia leaf, the source of an all-natural, non-caloric sweetener. For more information on S&W, please visit the Company’s website at www.swseedco.com. Safe Harbor Statement This release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E the Securities Exchange Act of 1934, as amended and such forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. "Forward-looking statements" describe future expectations, plans, results, or strategies and are generally preceded by words such as "may", "future", "plan" or "planned", "will" or "should", "expected," "anticipates", "draft", "eventually" or "projected". You are cautioned that such statements are subject to a multitude of risks and uncertainties that could cause future circumstances, events, or results to differ materially from those projected in the forward-looking statements, including the risks that actual results may differ materially from those projected in the forward-looking statements as a result of various factors, and other risks identified in a companies' annual report on Form 10-K or 10-KSB and other filings made by the Company with the Securities and Exchange Commission.