S&W Seed Company (NasdaqCM: SANW) today announced plans to launch a national advertising and market awareness campaign aimed at educating industry and investor stakeholders on the Company’s leading seed products, robust seed cleaning and processing capabilities and value proposition. To assist in this undertaking, S&W has engaged two professional agencies that will team with S&W’s management to design, execute and support a series of global brand-building and corporate communications initiatives set to commence immediately.

Shea-Campbell & Associates will spearhead a multimedia advertising and marketing initiative focused on promoting to the farming industry the many benefits and competitive differentiation of the Company’s high yield, salt tolerant alfalfa varieties.

Founded in 1991 and based in Carmel Valley, California, Shea-Campbell is a boutique agency specializing in creating effective advertising and public relations campaigns for seed companies, as well as serving clients in the fresh produce, floral and food industries. Founder Betsy Shea noted, “S&W has a 30-year history of developing the world’s best salt tolerant seed varieties, yet they have never formally advertised to the farming community. That changes now. Shea-Campbell has an accomplished and proven core of in-house staff professionals who we’ve augmented with talented and experienced designers, copywriters and associates to create S&W’s first ever advertising campaign that we expect will help farmers come to understand just how good these varieties really are.”

Florida-based Elite Financial Communications Group, a nationally recognized IR/PR firm, is charged with developing, implementing and supporting a fully integrated corporate and shareholder communications platform for S&W.

Led by its President and CEO Dodi Handy, Elite will work in close collaboration with PR Financial Marketing and Shea-Campbell to optimize all opportunities to increase investor and media awareness of S&W’s compelling growth prospects and to provide shareholders with optimal transparency into the Company’s profitable business operations. Handy stated, “Given the fact that S&W is the only pure-play seed company currently trading on the public markets, there exists a remarkable opportunity for investors to capitalize on its anticipated growth in the global agricultural industry. We look forward to teaming with S&W and complementing the efforts of Shea-Campbell and PR Financial Marketing to ensure that the Company is rewarded with the attention and support it deserves.”

About S&W Seed Company

S&W Seed Company, founded in 1980, is a leader in warm climate alfalfa seed varieties, including varieties that can thrive in poor, saline soils. The Company's claims to salt tolerance and high yield product leadership are verified by decades of university-sponsored trials. S&W owns a 40-acre alfalfa seed cleaning and processing facility. A large percentage of its sales are to Genetics International, which sells to foreign markets, principally Saudi Arabia. In fiscal 2010, the Company launched a pilot program to produce stevia leaf, the source of an all-natural, non-caloric sweetener. For more information on S&W, please visit the Company’s website at www.swseedco.com.

Safe Harbor Statement

This release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E the Securities Exchange Act of 1934, as amended and such forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. "Forward-looking statements" describe future expectations, plans, results, or strategies and are generally preceded by words such as "may", "future", "plan" or "planned", "will" or "should", "expected," "anticipates", "draft", "eventually" or "projected". You are cautioned that such statements are subject to a multitude of risks and uncertainties that could cause future circumstances, events, or results to differ materially from those projected in the forward-looking statements, including the risks that actual results may differ materially from those projected in the forward-looking statements as a result of various factors, and other risks identified in a companies' annual report on Form 10-K or 10-KSB and other filings made by the Company with the Securities and Exchange Commission.

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