The General Mills Champions for Healthy Kids initiative, in partnership with the American Dietetic Association, has awarded $500,000 in grants to community-based organizations across the United States for programs that provide youth with the tools they need to live healthy, balanced and active lifestyles. The initiative provides 50 grants of $10,000 each to nonprofits, schools and community organizations to develop creative ways to help kids of all ages incorporate physical fitness and good nutrition into their daily lives. The Champions for Healthy Kids initiative is a partnership of the General Mills Foundation, the American Dietetic Association Foundation, and the President’s Council on Physical Fitness. Since 2002, General Mills has invested nearly $19.5 million in youth nutrition and fitness programs that have served more than 4.8 million children nationwide. “Our biggest priority, through our partnership with the General Mills Champions for Healthy Kids initiative, is the health of our nation’s children,” says Judith L. Dodd, registered dietitian and chair of the American Dietetic Association Foundation. “This is a complex issue that requires the combined effort of families, schools, communities, corporations and health professionals such as registered dietitians to address the issue. By working together we can make a difference.” Now in its eighth year, the initiative continues to support programs that reach out to children from diverse racial, ethnic and socio-economic backgrounds. They include:
Information on the General Mills Champions initiative, grant applications, and best practices that can be adopted by any organization are available at www.generalmills.com/foundation.The American Dietetic Association Foundation, the philanthropic arm of the American Dietetic Association, is a 501(c) (3) charity devoted exclusively to nutrition and dietetics. The Foundation funds scholarships and awards, education and research projects, and ADA strategic initiatives that promote optimal nutrition, health and well-being. It is the largest provider of scholarships and awards in the field of dietetics. The mission of the General Mills Foundation, celebrating more than 50 years of giving, is to nourish communities. In fiscal 2010, General Mills awarded more than $100 million to communities across the country, representing more than 5 percent of company pretax profits. Of the total, the Foundation contributed $21 million in grants in the targeted areas of hunger and nutrition wellness, education, social services, and arts and culture. In addition, 82 percent of employees volunteer in the communities where they live and work.