DALLAS, June 17 /PRNewswire-FirstCall/ -- Blockbuster Inc. (NYSE: BBI, BBI.B), a global leader in entertainment, announced the exclusive release of "The Greatest" in stores, by mail, on demand and through BLOCKBUSTER Express kiosks for the first 30 days after release as part of Blockbuster's Premieres program. "We're pleased to bring ' The Greatest' exclusively to Blockbuster customers for the first 30 days after its release. Our goal is to provide our customers hot new movies as soon as they are released, whether they are shopping in a participating store or at a BLOCKBUSTER EXPRESS® vending kiosk, members of our by mail service, or browsing through our expansive On Demand library while they are sitting in their living room with their Blockbuster connected device," said Joyce Woodward, Blockbuster SVP, Film. "In addition to 'The Greatest,' our customers can enjoy immediate availability of other popular films from the major studios," Woodward said. Starring Susan Sarandon, Pierce Bronson, and 2010 Academy Award-nominee Carey Mulligan, " The Greatest" is a powerful emotional drama following the family tragedy of the Brewer family. Months after Allen and Grace Brewer's oldest son, Bennett, dies in a car crash, a young woman, Rose, appears at their doorstep and announces that she is pregnant with Bennett's child. The Brewers are forced to take her into their home. At first, Rose's presence threatens to tear the family even further apart but, after time, Rose brings the grief-stricken family back together. The first feature film from writer and director Shana Feste, " The Greatest", received its world premiere at the 2009 Sundance Film Festival. BLOCKBUSTER On Demand is available on PCs as well as millions of internet-connected televisions, Blu-ray disc players, DVRs, and mobile devices, bringing consumers instant access to the latest movies, with new releases available the same day as DVD/Blu-ray. Customers may select from thousands of movies including the hottest new releases and classic movies, directly on their TV set and with no monthly fee. BLOCKBUSTER On Demand offers a seamless viewing experience across connected consumer electronics devices. Learn more about BLOCKBUSTER On Demand at blockbuster.com/ondemand.