BRAVADA Muscle Flex Inc. ( (Pink Sheets:MFLI) announced today Mel B as Creative Director and Trend Setting Coordinator for BRAVADA, ( Mel B is one of the most recognized international female entertainers and has achieved iconic success as one of the members of the Spice Girls, Scary Spice, as well as other acting, musical, business, television and philanthropic endeavors. Mel B will work closely with BRAVADA CEO Danny Alex and the BRAVADA design team in assisting in the creation, development and deployment of various BRAVADA branded products including apparel design and selection, BRAVADA Women’s Athletica retail store creative strategy, store design and branding as well as assisting on the creative elements associated with its national BRAVADA franchise strategy. Introductions between BRAVADA and Melanie B were made by Hollywood power brokers, Ken Collis and Tracy Keyser at TLK Fusion (

In joining the BRAVADA team as Creative Director, Mel B adds style, sassiness, excitement and a highly qualified set of skills and experiences as an international entertainer and business woman to propel the BRAVADA brand globally. As one of North America’s most innovative women’s apparel and fitness retailers, BRAVADA merges sassy & sexy with high performance and functionality in its products, a style that is very complimentary to Mel B’s.

In addition, Mel B will provide her look and image to be incorporated into its in-store, online as well as print advertising promotions for the BRAVADA women’s apparel collection and BRAVADA Women’s Athletica retail stores. The integration of Mel B’s image into the BRAVADA women’s apparel line and retail stores shall elevate the BRAVADA brand significantly with Mel B being one of the most recognized faces and personalities internationally.

Mel B replied, “I think this is a very exciting fit for me and BRAVADA. I love what Danny and BRAVADA are doing for women. The clothes are sassy, sexy, motivating and inspiring women to be proud of who they are and to get excited about getting into a better lifestyle for themselves. I have so many creative and business ideas that can help develop the BRAVADA brand. This is a project that I am truly excited to add my experience and creativity to.”

“BRAVADA is all about women getting excited about being who they are, waking up with a zest for life and getting energized,” replied Danny Alex CEO of BRAVADA. “Mel B is just an amazing personality and her international experiences, her sassy style and qualified business acumen is going to be a powerful addition to BRAVADA. As Creative Director for BRAVADA, we will look to Mel B to help incorporate creative elements that inspire women of all ages by providing a motivating “women’s only” BRAVADA retail experience. Affordability, sensibility and apparel that energizes and inspires women is our mission with BRAVADA Women’s Athletica retail stores. From day one, Mel B and I clicked on virtually every aspect in design elements for BRAVADA so as to represent and inspire the average woman. The exciting part for BRAVADA is that Mel B possesses a creative flair and business intellect that will benefit BRAVADA tremendously. I am sure that as each BRAVADA Women’s Athletica store and BRAVADA product lines are developed, they will have Mel B’s sassy and inspiring personality in them.”

Live Sassy … Be Sexy, Live BRAVADA!!

BRAVADA recently celebrated its red carpet grand opening for its flagship BRAVADA Women’s Athletica Store on June 10 at 322 Robertson Blvd in Los Angeles, California. This store represents the first of a number of corporate stores BRAVADA is opening in addition to a national franchise model to propel the brand across North America.

About BRAVADA Muscle Flex (

Bravada Muscle Flex is a leading edge media, health, fitness and lifestyle company that develops exciting brands through the development of internet and television media content. Bravada is dedicated to providing the highest quality of products, services and media that enriches and provides betterment for individuals both physically and emotionally. Through its dedication to quality, Bravada International delivers its products, services and media by empowering an individual through a positive experience and lifestyle through innovation.

This press release contains forward-looking information and is subject to Safe Harbor. This material contains statements about expected future events and/or financial results that are forward-looking in nature and subject to risks and uncertainties. Such forward-looking statements by definition involve risks, uncertainties and other factors, which may cause the actual results, performance or achievements of Muscle Flex Inc. to be materially different from the statements made herein. “Muscle Flex” is a Registered Trademark of Muscle Flex Inc. “The Complete Package, “BRAVADA” are trademarks of Muscle Flex Inc.

Copyright Business Wire 2010