By Jonathan Moreland, founder of and author of Profit From Legal Insider Trading.

NEW YORK ( TheStreet) -- Which insiders are selling and buying chunks of stocks?

Below are lists of the top 10 open-market insider purchases and sales filed at the Securities and Exchange Commission Friday as ranked by dollar value. Company executives and directors are in the best position to assess the attractiveness of their firms' shares, and here is how many of them are voting their wallets! Please note, however, that these are factual lists, not buy and sell recommendations. Dollar value is only one metric to assess the importance of an insider transaction.
Adaptec (ADPT) Steel Partners II LP BO 1,942,524 $5,911,963
Saul Centers (BFS) Saul B Francis II CEO,DIR,
55,800 $2,240,682
AH Belo (AHC) Decherd Robert W CB,CEO,
234,249 $1,670,195
Cybex International (CYBI) Um Holdings Ltd BO 637,470 $784,088
Osteologix (OLGX) Nordic Biotech General Partner Aps BO 1,494,532 $749,956
Geokinetics (GOK) Ziegler William R DIR 67,700 $334,281
Chelsea Therapeutics (CHTP) Austin Josiah T BO 100,000 $296,790
Crosstex Energy LP (XTEX) GSO Crosstex Holdings LLC BO 24,700 $249,717
Merge Healthcare (MRGE) Merrick Ris LLC BO 89,300 $222,202
Unifi (UFI) Langone Kenneth G DIR 41,800 $157,434
Gap (GPS) Fisher Doris F O 1,100,000 $23,745,090
Mastercard (MA) Mastercard Foundation BO 26,460 $5,321,015
Salesforce.Com (CRM) Harris Parker VP,TO 42,873 $3,942,257
TJX Companies (TJX) Meyrowitz Carol CEO,PR,
42,148 $1,940,355
Estee Lauder (EL) Lauder Leonard A CB,BO 30,000 $1,729,954
Kirkland S (KIRK) Alderson Robert E CEO,PR,
83,900 $1,687,195
AH Belo (AHC) Herndon Dealey D DIR 234,249 $1,670,195
Dolby Laboratories (DLB) Dolby Ray DIR,BO 20,000 $1,300,547
BMC Software (BMC) Beauchamp Robert E CB,CEO,
27,042 $981,598
BJs Wholesale Club (BJ) Forward Frank D CFO,VP 25,000 $962,500

Key to Titles: A=Assistant, AI=Affiliated Investor, AO=Accounting Officer, BD=Business Development, BO=Beneficial Owner, CAO=Chief Accounting Officer, CB=Chairman, CCO=Chief Compliance Officer, CEO=Chief Executive Officer, CFO=Chief Financial Officer, CIO=Chief Information Officer, CO=Compliance Officer, COO=Chief Operating Officer, CT=Controller, CTO=Chief Technology Officer, DIR=Director, F=Founder, FO=Financial Officer, GC=General Counsel, HR=Human Resources, IO=Information Officer, IR=Investor Relations, LO=Legal Officer, MD=Managing Director, O=Officer, OO=Operating Officer, PR=President, PT=Partner, REL=Relative of an insider, SEC=Secretary, SH=Shareholder, SO=Sales Officer, TO=Technology Officer, TR=Treasurer, TT=Trustee, VCB=Vice Chairman, VP=Vice President, X=Ex Officer or other title displayed.
Jonathan Moreland is the founder of, which produces a weekly newsletter and offers professional screening and alerting tools to analyze a proprietary, real-time insider data feed. He is also the principal of Insider Asset Management, a registered investment advisor in New York. Mr. Moreland has been analyzing insider data professionally for two decades and has been a contributor to since 2001. A fundamental analyst with an MBA in finance, Mr. Moreland long ago identified insider data as an excellent first screen to determine where to focus his research efforts. He is quoted frequently in the media for his insider analysis and stock recommendations stemming from it. He is also author of Profit From Legal Insider Trading.

Under no circumstances does the information in this column represent a recommendation to buy or sell stocks. While he cannot provide investment advice or recommendations, Moreland appreciates your feedback; click here to send him an email.