Ideas submitted to Logomyway.com for a new BP corporate logo run the expected gamut -- from the unprintable to the printable lowbrow, and from the obviously angry to the utterly despondent. Let's start with the lowbrow at No. 10.
It is not surprising that many of the suggestions for a new BP logo express anger in terms of the threat to wildlife in the Gulf of Mexico region, and one comes in at No. 9 in this non-focus group-tested ranking of potential BP logo changes.
Biblical miracles often rain fish to feed the masses, but this manmade storm, coming in at No. 8 among new BP logo ideas, tells the simple tale that the fish are dying. X marks the spot of the tragedy.
BP's imprint on the Gulf Coast is well reflected by new BP logo idea No. 7. And if there is one thing worse than having blood on your hands, it is having oil on your hands that is causing so much loss of life across species.
The loss of wildlife has a huge impact on the economy of the Gulf Coast region. The fishing industry, in particular, has taken a devastating hit as a result of the BP oil spill, and is represented at No. 6 on the list of potential new BP logos.
Given the general helplessness felt by the American public -- aside from the actually crippling effect on the Gulf Coast economy -- playing around the with existing BP logo has become a way for the average Joe familiar with a Mac or Adobe Photoshop to vent a little BP-frustration.
That's probably enough from the department of subtlety. The No. 4 new BP logo idea edges to the more extreme end of response to the BP oil spill.
Since the oil-spill crisis began, the suggestions for what the acronym BP should denote has become a non-stop time-waster from office cubicle to family dinner table to café talk, late night monologue and newspaper column. New BP logo idea No. 3 keeps it simple, offering that it's not changes to the acronym that matter, but how dripping in oil the acronym is.
BP's claims that is capturing a majority of the oil from the leaking underwater well with its cap is the type of optimism from the oil giant that should raise the eyebrow of anyone who has been paying attention to the crisis. Unintentionally, new BP logo idea No. 2 represents the eternal optimist in BP.
The Internet has changed the public response to major crises, and the BP oil spill has certainly been part of the democratization of formerly off-limits subjects, and the way in which public response is coordinated. No. 1 on the list of new BP logo ideas gets to the heart of the new information exchange power of the Internet, and its evolving language.
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