Sybase 365, a subsidiary of Sybase, Inc. (NYSE: SY), the global leader in mobile messaging and mobile commerce services, today announced its partnership with Ixe Bank, one of Mexico’s leading financial institutions, to launch ‘Ixe Net Movil’, the Bank’s new multi-channel mBanking service. “In working with Sybase 365, Ixe Bank can now enable a wide range of SMS, mobile browser and rich client banking applications, allowing our customers to decide when and where they want to bank,” said Enrique Perezalonso, Director of Marketing and New Product Development for Ixe Bank. “Offering our customers outstanding service is a core part of our mission, and with Sybase 365 as a trusted partner we are now able to take our banking service directly to our customers.” The Sybase 365® leading end-to-end mobile banking solution is a key component of the Sybase Mobility Platform, the industry’s first and most expansive framework of best-in-class mobility servers, mobile applications and mobile services, empowering enterprises, including financial institutions, to transform the way they connect with their customers and enable their employees. “With our partnership with Ixe Bank, Sybase further expands its global footprint of over 200 financial institution customers, and as the number one provider of mobile commerce services,” said Matthew Talbot, Vice President, mCommerce, Sybase 365. “With industry-leading expertise in both the software and mobile services, Sybase provides innovative solutions for financial institutions around the world.” This partnership equips Ixe customers with immediate on-the-go account access and multiple banking functions through all channels - Intelligent SMS, mobile browser and rich-client Mobile Banking. Ixe Bank customers now have the ability to access banking services including alerts and notifications, account transfers, bill payment and monitoring of recent transactions. With more than 150 local branch offices across Mexico, this new mobile service also enables Ixe Bank to interact with its customers in real-time through mobile alerts, marketing campaigns and two-way banking services. Ixe customers can register for the free mobile service quickly and easily through Ixe Net, the bank’s online customer portal, or through their mobile device.
Additional Resources:Sybase Global Consumer Study Sybase and Loudhouse Research recently conducted a global study of 4,100 mobile phone users across 16 countries. The Global Consumer Acceptance and Usage reports examine countries based on mobile communication use, mobile access to information, desire for next generation mobile services, and the ability to conduct mobile commerce. Analyst Perspective: