Reed's products are sold through specialty gourmet and natural food stores, mainstream supermarket chains, retail stores and restaurants nationwide, and in Canada, as well as through private label relationships with major supermarket chains. For more information about Reed's, please visit the company's website at: http://www.reedsgingerbrew.com or call 800-99-REEDS.Follow Reed's on Twitter at: http://www.twitter.com/reedsgingerbrew Reed's Facebook Fan Page at: http://www.facebook.com/pages/Reeds-Ginger-Brew-and-Virgils-Natural-Sodas/57143529039?ref=nf Subscribe to Reed's RSS feed at: http://www.irthcommunications.com/REED_rss.xml More information can be found at: http://www.irthcommunications.com/clients_REED.php About Fresh & Easy Neighborhood Market Fresh & Easy currently operates more than 150 stores in California, Arizona and Nevada. In addition to wholesome, fresh prepared meals and produce, Fresh & Easy offers everyone’s favorite national brand products and household items, all at unbelievably low prices. On average, Fresh & Easy stores use 30% less energy than a typical supermarket – helping the environment and also saving customers money. All Fresh & Easy brand products contain no artificial colors, flavors or added trans fats and use preservatives only when necessary. More information regarding Fresh & Easy Neighborhood Market can be found at www.freshandeasy.com. Follow Fresh & Easy's on Twitter at: http://www.twitter.com/fresh_and_easy Fresh & Easy's Facebook Fan Page at: http://www.facebook.com/freshandeasy SAFE HARBOR STATEMENT Some portions of this press release, particularly those describing Reed's goals and strategies, contain "forward-looking statements." These forward-looking statements can generally be identified as such because the context of the statement will include words, such as "expects," "should," "believes," "anticipates" or words of similar import. Similarly, statements that describe future plans, objectives or goals are also forward-looking statements. While Reed's is working to achieve those goals and strategies, actual results could differ materially from those projected in the forward-looking statements as a result of a number of risks and uncertainties. These risks and uncertainties include difficulty in marketing its products and services, maintaining and protecting brand recognition, the need for significant capital, dependence on third party distributors, dependence on third party brewers, increasing costs of fuel and freight, protection of intellectual property, competition and other factors, any of which could have an adverse effect on the business plans of Reed's, its reputation in the industry or its expected financial return from operations and results of operations. In light of significant risks and uncertainties inherent in forward-looking statements included herein, the inclusion of such statements should not be regarded as a representation by Reed's that they will achieve such forward-looking statements. For further details and a discussion of these and other risks and uncertainties, please see our most recent reports on Form 10-KSB and Form 10-Q, as filed with the Securities and Exchange Commission, as they may be amended from time to time. Reed's undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events, or otherwise.