BROOKINGS, S.D., June 3, 2010 (GLOBE NEWSWIRE) -- Daktronics Inc. (Nasdaq:DAKT) of Brookings, S.D., today introduced the world to the next generation in digital LED billboards: the 4000 Series Digital Billboard. Designed with lower energy consumption, longer display life, and higher reliability in mind, the new series includes a list of features unmatched by any other digital billboard supplier. When developing the 4K digital LED billboard series, Daktronics engineers set out to meet four main industry objectives:
- increasing billboard uptime
- enhancing billboard image quality
- maximizing customer ROI through lower operating costs and purchase price
- ensuring safety by designing automated and redundant failsafe controls
Daktronics' wide range of billboard services provides outdoor operators the essential tools to take advantage of digital outdoor. From content management, creative services, complete system monitoring, technical services, installation management, to regulatory assistance and maintenance, Daktronics services can fit each unique outdoor operator's business model. The company's Internet-based billboard management solution makes outdoor advertising easy by providing the necessary components to sell and manage digital billboard inventory.Daktronics installed its first digital billboard display in 2001. Almost a decade and 1,300 digital billboards later, the company still works to reduce the cost-of-ownership for our customers. This 4K series release is yet another example of Daktronics' commitment to its customers, their advertisers and the digital billboard business. More information about Daktronics digital billboards can be found at: www.daktronics.com/4k. About Daktronics Daktronics is the world's largest supplier of large-format LED display systems, including digital LED billboards, large-screen video displays and control systems for sports and commercial venues. Daktronics has built and installed 52,000 LED displays in more than 100 countries, and offers more than 40 years of dynamic display experience. Daktronics installed its first digital billboard in 2001. For more information about digital billboards, visit: http://www.daktronics.com/billboard, e-mail the company at email@example.com, or call toll-free at (800) 325-8766. The Daktronics logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=5476 Safe Harbor Statement Cautionary Notice: In addition to statements of historical fact, this news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 and are intended to enjoy the protection of that Act. These forward-looking statements reflect the Company's expectations or beliefs concerning future events. The Company cautions that these and similar statements involve risk and uncertainties which could cause actual results to differ materially from our expectation, including, but not limited to, changes in economic and market conditions, management of growth, timing and magnitude of future contracts, and other risks noted in the company's SEC filings, including its Annual Report on Form 10-K for its 2009 fiscal year. Forward-looking statements are made in the context of information available as of the date stated. The Company undertakes no obligation to update or revise such statements to reflect new circumstances or unanticipated events as they occur.
CONTACT: Daktronics Media Relations: Commercial Marketing Dawn Waterman (605) 692-0200 ext. 56748 firstname.lastname@example.org Sales Relations: Jeremy Johnson, Billboard Market Manager (605) 692-0200 ext. 56597 Jeremy.email@example.com