By Jonathan Moreland, founder of and author of Profit From Legal Insider Trading.

NEW YORK ( TheStreet) -- Which insiders are selling and buying chunks of stocks?

Below are lists of the top 10 open-market insider purchases and sales filed at the Securities and Exchange Commission Friday as ranked by dollar value. Company executives and directors are in the best position to assess the attractiveness of their firms' shares, and here is how many of them are voting their wallets! Please note, however, that these are factual lists, not buy and sell recommendations. Dollar value is only one metric to assess the importance of an insider transaction.
Saul Centers (BFS) Saul B Francis II CEO,DIR,BO 35,500 $1,324,094
Crosstex Energy LP (XTEX) Gso Crosstex Holdings LLC BO 109,100 $996,084
Red Lion Hotels (RLH) Columbia Pacific Opp Fund LP BO 63,684 $409,569
Photronics (PLAB) Gmt Capital Corp BO 73,115 $345,834
Mercer International (MERC) Kellogg Peter R BO 60,000 $266,418
Tidewater (TDW) Netherland Joseph H DIR 6,000 $257,820
Trans1 (TSON) Shapiro James M DIR 80,300 $236,880
Chinacast Education (CAST) Tseung Daniel DIR 30,000 $192,000
CTM Media Holdings (CTMM) Martin William C BO 64,890 $178,448
Pharmathene (PIP) Pappajohn John DIR 100,000 $149,805
MF Global Holdings (MF) Man Group Uk Ltd BO 2,114,751 $16,600,795
CNX Gas (CXG) Baxter Phillip W DIR 88,410 $3,381,683
Riverbed Technology (RVBD) Kennelly Jerry M CB,CEO,DIR 100,000 $2,797,929
TRW Automotive (TRW) Lunn Steven VP,COO 86,922 $2,597,644
Dish Network (DISH) Defranco James DIR,VP 100,000 $2,096,000
Trimas (TRS) Heartland Industrial Associates LLC BO 168,100 $1,682,146
Gap (GPS) Fisher Doris F O 53,311 $1,172,842
Fortinet (FTNT) Walecka John L DIR 66,315 $1,077,521
Kirby (KEX) Lamont William M Jr DIR 25,000 $1,000,743
Salesforce.Com (CRM) Benioff Marc CB,CEO,
10,000 $864,658

Key to Titles:A=Assistant, AI=Affiliated Investor, AO=Accounting Officer, BD=Business Development, BO=Beneficial Owner, CAO=Chief Accounting Officer, CB=Chairman, CCO=Chief Compliance Officer, CEO=Chief Executive Officer, CFO=Chief Financial Officer, CIO=Chief Information Officer, CO=Compliance Officer, COO=Chief Operating Officer, CT=Controller, CTO=Chief Technology Officer, DIR=Director, F=Founder, FO=Financial Officer, GC=General Counsel, HR=Human Resources, IO=Information Officer, IR=Investor Relations, LO=Legal Officer, MD=Managing Director, O=Officer, OO=Operating Officer, PR=President, PT=Partner, REL=Relative of an insider, SEC=Secretary, SH=Shareholder, SO=Sales Officer, TO=Technology Officer, TR=Treasurer, TT=Trustee, VCB=Vice Chairman, VP=Vice President, X=Ex Officer or other title displayed.

Jonathan Moreland is the founder of, which produces a weekly newsletter and offers professional screening and alerting tools to analyze a proprietary, real-time insider data feed. He is also the principal of Insider Asset Management, a registered investment advisor in New York. Mr. Moreland has been analyzing insider data professionally for two decades and has been a contributor to since 2001. A fundamental analyst with an MBA in finance, Mr. Moreland long ago identified insider data as an excellent first screen to determine where to focus his research efforts. He is quoted frequently in the media for his insider analysis and stock recommendations stemming from it. He is also author of Profit From Legal Insider Trading.

Under no circumstances does the information in this column represent a recommendation to buy or sell stocks. While he cannot provide investment advice or recommendations, Moreland appreciates your feedback; click here to send him an email.