Saturn had a far shorter lifespan than Mercury. Saturn was established by General Motors in 1985, an effort to show that a U.S. company with U.S. workers could replicate the success of the Japanese in building small, fuel efficient vehicles. The first car was produced at the Spring Hill, Tenn., production plant in 1990. Saturn attracted a loyal following, partially because, like Ford today, it had a story that U.S. car buyers could embrace. But the car had flaws. It had a flimsy interior, various GM factions opposed it, and the brand's initial momentum did not continue. As GM downsized following the recession, it tried -- and failed -- to sell Saturn. New production was halted in 2009.