SAN FRANCISCO, May 26 /PRNewswire/ -- Design Within Reach, retailer of the world's largest collection of modern furniture, announces the expansion of its Hospitality and Contract Sales Division. DWR gives hospitality executives, interior designers, hotel owners, architects, restaurateurs and other trade purchasers the convenience of having a single source for authentic modern furniture, with competitive pricing on contract-quality products. Matt Buckley has been appointed Vice President of Architect & Designer Sales, and is responsible for the strategy and operational achievement of Design Within Reach Hospitality and Contract Sales objectives. Buckley also oversees a new team of regionally based sales experts who are dedicated to serving the needs of large-scale clients. "We took the overwhelmingly positive response to our first booth at HD Expo in Las Vegas last week to mean that there is a huge need for modern furnishings in the hospitality industry," says Design Within Reach CEO and President John Edelman. "I am pleased to launch our expanded A&D Division with my long-time Edelman Leather colleague, Matt Buckley, at the helm." "Our relationship with design-focused manufacturers Stua, Skitsch, Verner Panton and others is why we hope to be a key supplier to the world's best design firms," says Buckley. "We've partnered with the industry's leading designers to create new and exclusive products to help our clients set themselves apart from the competition. We also have our own product development team called DWR Design Studio, which gives us worldwide sourcing and buying power to bring innovative products to market." Design Within Reach products have been installed in restaurants, guest suites, wineries, museums and many other applications around the world. For a selection of the company's products, please visit DWR at NeoCon® (booth #8-6080) in Chicago, June 14-16, 2010, and at the HD Boutique in Miami, September 14-15, 2010. For hospitality and contract sales inquires, contact Matt Buckley at 415-238-4002 or email@example.com. About Design Within Reach, Inc. Design Within Reach, Inc., founded in 1998 and headquartered in San Francisco, California, is the source for the best in modern design. The company markets and sells its furniture and accessories to both residential and contract customers. The company has retail Studios in the United States and Canada, a website at http://www.dwr.com and a San Francisco-based phone sales team at 1.800.944.2233. For contract sales, call 800.591.6965, fax 415.676.6822 or email firstname.lastname@example.org. SOURCE Design Within Reach, Inc.