Infogroup (NASDAQ: IUSA) announced today the launch of OneSource iSell, a personalized sales intelligence solution that takes sales prospecting to the next level by finding, prioritizing and delivering the hottest prospects directly to sales professionals. This represents another example of Infogroup’s focus on new products and services designed to continually improve client effectiveness. OneSource iSell transforms prospecting by helping salespeople focus their prospecting efforts on accounts that are most likely to buy. Prospects are prioritized continuously for each salesperson based on relevance to their territory or focus area, depth of information available to quickly reach the right decision maker and changes or events called “sales triggers,” such as new funding or executive changes. “The sales triggers delivered by OneSource iSell are invaluable for helping sales teams identify and prioritize new prospecting opportunities as well as staying on top of target accounts,” said Tibor Shanto, Principal at Renbor Sales Solutions. “iSell also provides compelling talking points sales professionals can use to gain the interest of potential prospects during those crucial first few moments of a prospecting call.” OneSource iSell dramatically increases sales productivity by providing all the sales intelligence that sales professionals need in a single place. It includes everything from rich company profiles to e-mail addresses for executives to social media content. Sales professionals create a highly personalized sales prospecting environment that lets them work the way that best supports their sales process. "The rise of social networks, blogs, and web media creates a challenge for sales professionals. On the one hand these can offer some useful nuggets for sales prospecting. But on the other, it can take a lot of searching and mining to find the right information. Customers and prospects expect salespeople to do their homework so it is critical to find a way to search these sources efficiently. The goal is to be effective with their client-facing time - and sell more." said Elizabeth Vanneste, CMO of Miller Heiman, the leading sales performance company.