SYBASE ANALYST DAY, NEW YORK STOCK EXCHANGE Sybase, Inc. (NYSE:SY), an industry leader in enterprise and mobile software, today unveiled the Sybase Mobility Platform, the industry’s first and most expansive framework of best-in-class mobility servers, mobile applications and mobile services to empower enterprises to transform the way they connect with their customers and enable their employees. With mobility driving significant evolution in the enterprise and the IT industry at large, Sybase leverages its proven expertise, leading solutions and strong partner ecosystem to help enterprises better communicate, work and transact, globally on a fully integrated mobility platform. “Despite significant developments in mobile device functionality and performance and the widespread usage by consumers, enterprise mobility is still very complex and costly as a result of siloed systems and device interoperability,” said Stephen Drake, program vice president, IDC. “Software suppliers delivering an integrated platform capable of bridging the consumer and enterprise mobility divide will demonstrate the most success in this market.” The Sybase Mobility Platform is comprised of the most comprehensive new and industry-proven solutions, including:
Sybase Mobile Services – mCommerce Services: for both developed and emerging markets, Enterprise Services: flexible, high-performance applications and services for mobile marketing and mobile CRM, Operator Services: including unrivalled global reach to 900 mobile operators.
Sybase has a long and proven history in the mobility space, and today is a recognized global leader in mobility. Sybase was first to provide mobile databases, pioneer mobile device management, first to introduce inter-operator SMS interoperability and launch the only end-to-end global mobile commerce solution. With thousands of enterprise mobility customers and servers and infrastructure processing more than 1.4 billion messages globally across the most extensive, private, operator-grade network, no other company is better positioned to bring together mobile servers, mobile applications and services, with global reach and experience.