SYBASE ANALYST DAY, NEW YORK STOCK EXCHANGE

Sybase, Inc. (NYSE:SY), an industry leader in enterprise and mobile software, today unveiled the Sybase Mobility Platform, the industry’s first and most expansive framework of best-in-class mobility servers, mobile applications and mobile services to empower enterprises to transform the way they connect with their customers and enable their employees. With mobility driving significant evolution in the enterprise and the IT industry at large, Sybase leverages its proven expertise, leading solutions and strong partner ecosystem to help enterprises better communicate, work and transact, globally on a fully integrated mobility platform.

“Despite significant developments in mobile device functionality and performance and the widespread usage by consumers, enterprise mobility is still very complex and costly as a result of siloed systems and device interoperability,” said Stephen Drake, program vice president, IDC. “Software suppliers delivering an integrated platform capable of bridging the consumer and enterprise mobility divide will demonstrate the most success in this market.”

The Sybase Mobility Platform is comprised of the most comprehensive new and industry-proven solutions, including:

Sybase has a long and proven history in the mobility space, and today is a recognized global leader in mobility. Sybase was first to provide mobile databases, pioneer mobile device management, first to introduce inter-operator SMS interoperability and launch the only end-to-end global mobile commerce solution. With thousands of enterprise mobility customers and servers and infrastructure processing more than 1.4 billion messages globally across the most extensive, private, operator-grade network, no other company is better positioned to bring together mobile servers, mobile applications and services, with global reach and experience.

“Advancements in mobile computing and the proliferation of mobile devices represent the new computing era that is impacting our personal and professional lives as profoundly as the Internet revolution,” said Gary Kovacs, senior vice president, markets, solutions and products, Sybase. “The Sybase Mobility Platform is a direct result of delivering industry-leading enterprise mobility solutions for well over a decade and staying committed to our Unwired Enterprise vision. Now enterprises can transform their business through enterprise wide mobility solutions that better connect customers and better enable employees.”

As an integral part of the mobility platform, Sybase continues to co-innovate with industry-leading vendors, including SAP AG. With its vastly growing partner ecosystem, Sybase offers a wide array of powerful mobile applications and services capable of deriving true value from IT systems across the entire enterprise including rapid deployment leading to cost savings and improved ROI and overcoming complexity issues inherent with mobility deployments.

Additional Resources:

Sybase Global Consumer Study

Sybase and Loudhouse Research recently conducted a global study of 4,100 mobile phone users across 16 countries. The Global Consumer Acceptance and Usage reports examine countries based on mobile communication use, mobile access to information, desire for next generation mobile services, and the ability to conduct mobile commerce.

Video references:

Analyst Perspective
  • Gartner, Inc.:2009 Magic Quadrant for Mobile Enterprise Application Platforms i Sybase positioned in the Leaders quadrant.
  • IDC: ii Sybase recognized as the leader in mobile device management enterprise software for the eighth consecutive year and as a mobile middleware market leader for the seventh consecutive year. iii
  • The Forrester Wave™: Mobile Device Management Solutions, Q2 2009 iv Sybase was recognized as a leader (April 2009)
  • Gartner: Magic Quadrant for N.A. Mobile Retail Banking – Positions Sybase in leaders quadrant for North American Mobile Retail Banking (September 2009)
  • TowerGroup, Leadership and Market Dynamics Matrix for mBanking v - Sybase 365 positioned in the leaders Quadrant (March 2009)
  • Aite Group: Mobile Banking Vendor Evaluation: The Slightly Maturing U.S. Landscape, Sales Velocity/ Solution Matrix vi – Showed Sybase 365 as having one of the strongest vendor offerings in mBanking (January 2009)
  • The Forrester Wave: Mobile Messaging Vendors, Q4 2009 – Places Sybase 365 as a Leader with the richest current offering (December 2009)

Full reports can be found at each analyst firm’s respective website.

Join the Conversation:@Sybase; @MobileWork; @SYBASEmCommerce Sybase Analyst Day 2010 - #SybaseARSybase blogs: http://blogs.sybase.com

About Sybase

Sybase is an industry leader in delivering enterprise and mobile software to manage, analyze and mobilize information. We are recognized globally as a performance leader, proven in the most data-intensive industries and across all major systems, networks and devices. Our information management, analytics and enterprise mobility solutions have powered the world’s most mission-critical systems in financial services, telecommunications, manufacturing and government. For more information, visit http://www.sybase.com. Read Sybase blogs: http://blogs.sybase.com.

About the Magic Quadrant

The Magic Quadrant is copyrighted 2010 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Sybase, iAnywhere, Afaria, mBanking 365 and SQL Anywhere are registered trademarks of Sybase, Inc. ® indicates registration in the United States. All other company and product names mentioned may be trademarks of the respective companies with which they are associated.

Forward-Looking Statements

Certain statements in this release concerning Sybase 365 and Sybase, Inc. and their new products, new business relationships, prospects and future growth are forward-looking and involve a number of uncertainties and risks. Factors that could cause actual events or results to differ materially from those suggested by these forward-looking statements include, but are not limited to, the performance of the global economy and growth in sales of mobile carrier services and mobile commerce products and services; market acceptance of the company's products and services; customer and industry analyst perception of the company and its technology vision and future prospects; the success of certain business combinations engaged in by the company or by competitors; political unrest or acts of war; possible disruptive effects of organizational or personnel changes. These and other risks are detailed from time to time in Sybase's Securities and Exchange Commission filings, including, but not limited to, its annual report on Form 10-K and its quarterly reports on Form 10-Q, which are available for viewing on the Sybase, Inc. website.

SAP and all SAP logos are trademarks or registered trademarks of SAP AG in Germany and in several other countries

i Magic Quadrant for Mobile Enterprise Application Platforms, Publication Date: 16 December 2009, by William Clark and Michael J. King, ID Number: G00172728.

ii IDC, Worldwide Mobile Device Management Enterprise 2009–2013 Forecast and 2008 Vendor Shares, Doc # 218680, June 2009.

iii IDC, Worldwide Mobile Middleware 2009-2013 Forecast and 2008 Vendor Shares report, Doc # 219186, July 2009.

iv The Forrester Wave™: “Mobile Device Management Solutions,” Forrester Research, Inc., April, 2009.

v TowerGroup, Leadership and Market Dynamics Matrix for mBanking, March 2009

vi Aite Group, LLC: Mobile Banking Vendor Evaluation: The Slightly Maturing U.S. Landscape, January 2009

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