Geerlings & Wade, one of the leading wine retailers in the United States, has announced that www.geerwade.com is now available on the iPhone and Android phone systems for ordering on the go. For iPhone and Android users, simply enter www.geerwade.com on your phone's browser, and you will be automatically routed to the mobile site. For Blackberry users, enter http://mobile.geerwade.com. Geerlings & Wade is the wine industry's first major retailer in the mobile arena.

"We are extremely pleased to offer this mobile version of our popular Geerlings & Wade online retail site," stated Chris Edwards, General Manager of Geerlings & Wade and the Winetasting Network. "We continue to take the lead in the wine industry with pioneering innovations by joining with strategic partners such as Vin65 to develop the next generation of wine retail applications."

With the tremendous surge in smartphone usage, the mobile internet has begun to grow beyond its traditional boundaries to more closely reflect the mobile subscriber profile as a whole. According to a recent release from The Nielsen Company, the overall mobile web use has increased by 45 percent. In addition, seniors 65 years and older saw a 67 percent increase, while female mobile web users grew 43 percent.

Chris Edwards continues, "Consistent with those trends we continue to invest in and develop tools to engage our customers in ways that deliver convenience, quality and value, allowing us the opportunity to be a part of their celebration of life."

The Geerlings & Wade mobile web application will make it extremely easy to order wine from anywhere your mobile phone is connected, allowing the customer great flexibility in ordering wine while at home, work or while traveling.

"We think this will be a great convenience for travelers," Edwards said. "Especially during a getaway where quality wine shops are at a minimum and can be very expensive, it is now possible to order wine for personal delivery so you can even enjoy your favorite wine while away from home, depending, of course, on the shipping laws for that location," Edwards added.

Geerlings and Wade is a recognized leader in the wine retail industry. Since it's beginnings in 1986 in Boston, Geerlings & Wade has evolved under the ownership of the Winetasting Network, a www.1800Flowers.com portfolio company, into an innovative retailer that engages customers via a variety of platforms, including catalog, webstore, blogs, Facebook and now through its mobile site  http://mobile.geerwade.com.

Visit our new mobile site at http://mobile.geerwade.com or on the iPhone or Andriod phone at www.geerwade.com and purchase our California Memorial Day Sampler for a savings of 20% off with free shipping today.

About 1-800-FLOWERS.COM, Inc.

1-800-FLOWERS.COM, Inc. is the world’s leading florist and gift shop. For more than 30 years, 1-800-FLOWERS ® (1-800-356-9377 or www.1800flowers.com) has been providing customers with fresh flowers and the finest selection of plants, gift baskets, gourmet foods, confections, balloons and plush stuffed animals perfect for every occasion. As always, 100% satisfaction is guaranteed. 1-800-FLOWERS.COM’s Mobile Flower & Gift Center was named winner of the RIS (Retail Info Systems) 2010 Mobile App of the Year Award in the “Best Shopping” category. The Company was also recognized by  Computerworld magazine as a Premier 100 IT Leader for 2010. The Company’s BloomNet ® international floral wire service ( www.mybloomnet.net) provides a broad range of quality products and value-added services designed to help professional florists grow their businesses profitably. The 1-800-FLOWERS.COM, Inc. “Gift Shop” also includes gourmet gifts such as popcorn and specialty treats from The Popcorn Factory ® (1-800-541-2676 or  www.thepopcornfactory.com); cookies and baked gifts from Cheryl&Co. ® (1-800-443-8124 or www.cherylandco.com); premium chocolates and confections from Fannie May ® confections brands ( www.fanniemay.com and  www.harrylondon.com); wine gifts from The Winetasting Network SM ( www.winetasting.com) and Geerlings&Wade SM ( www.geerwade.com); gift baskets from 1-800-BASKETS.COM ® ( www.1800baskets.com) as well as Celebrations ® ( www.celebrations.com), a new premier online destination for fabulous party ideas and planning tips. 1-800-FLOWERS.COM, Inc. is involved in a broad range of corporate social responsibility initiatives including continuous expansion and enhancement of its environmentally-friendly “green” programs as well as various philanthropic and charitable efforts. Shares in 1-800-FLOWERS.COM, Inc. are traded on the NASDAQ Global Select Market, ticker symbol: FLWS.

Copyright Business Wire 2010