Geerlings & Wade, one of the leading wine retailers in the United States, has announced that www.geerwade.com is now available on the iPhone and Android phone systems for ordering on the go. For iPhone and Android users, simply enter www.geerwade.com on your phone's browser, and you will be automatically routed to the mobile site. For Blackberry users, enter http://mobile.geerwade.com. Geerlings & Wade is the wine industry's first major retailer in the mobile arena. "We are extremely pleased to offer this mobile version of our popular Geerlings & Wade online retail site," stated Chris Edwards, General Manager of Geerlings & Wade and the Winetasting Network. "We continue to take the lead in the wine industry with pioneering innovations by joining with strategic partners such as Vin65 to develop the next generation of wine retail applications." With the tremendous surge in smartphone usage, the mobile internet has begun to grow beyond its traditional boundaries to more closely reflect the mobile subscriber profile as a whole. According to a recent release from The Nielsen Company, the overall mobile web use has increased by 45 percent. In addition, seniors 65 years and older saw a 67 percent increase, while female mobile web users grew 43 percent. Chris Edwards continues, "Consistent with those trends we continue to invest in and develop tools to engage our customers in ways that deliver convenience, quality and value, allowing us the opportunity to be a part of their celebration of life." The Geerlings & Wade mobile web application will make it extremely easy to order wine from anywhere your mobile phone is connected, allowing the customer great flexibility in ordering wine while at home, work or while traveling. "We think this will be a great convenience for travelers," Edwards said. "Especially during a getaway where quality wine shops are at a minimum and can be very expensive, it is now possible to order wine for personal delivery so you can even enjoy your favorite wine while away from home, depending, of course, on the shipping laws for that location," Edwards added.
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