LAS VEGAS, May 17, 2010 (GLOBE NEWSWIRE) -- Players Network (OTCBB:PNTV), the leading Television and Digital Media Network dedicated to Las Vegas Entertainment and the Gaming Lifestyle announced it has partnered with Rick Garson to create celebrity driven content programming. As part of the new 2010 programming plans Players Network is expanding its coverage of "Player" lifestyle with "Player Ambassadors" in 5 program genres. This will include Celebrities, Musicians, Athletes, Poker Players and Wall Street Players. New program content will showcase high profile, VIPs, entertainers, executives, celebrities and artists who exemplify the "Player" lifestyle. Garson stated, "I believe that Players Network is a pioneer in the new media and video on demand revolution and I think that the potential is unlimited for artist and celebrity driven programming. We are only limited by our imagination as there is a "Player" in all of us and we all aspire to be a "Player". Garson has created and produced events and television specials that have literally been seen by billions worldwide. His credits include creation of the Billboard Music Awards, The Blockbuster Awards, Superbowl Specials, NFL Jams, Fox Network's America's Party New Year's Eve Special, World Music Awards and the 2008 Olympic Special Divas in Beijing. Mr. Garson has worked with celebrities and artists ranging from Justin Timberlake, Jamie Foxx, 50 Cent, Britney Spears, U2, Beyonce, Brett Favre, Rolling Stones, Aerosmith, Michael Jackson, Faith Hill, Tim McGraw, Pope John Paul II, Celine Dion, Usher and many more. "Quality programming combined with celebrity participation will drive viewership and increase sales. Our partnership with Rick will raise the bar on our programming and create infinite opportunities," states Mark Bradley CEO, Players Network. Mr. Bradley continues, " Rick brings both an extraordinary creative development foundation as well as a lifetime of relationships with artists and celebrities who trust his creative sensibilities. We are truly fortunate to have partnered with such a visionary Executive Producer for this program launch."