dELiA*s, Inc. (NASDAQ: DLIA) , a direct marketing and retail company comprised of two lifestyle brands primarily targeting teenage girls and young women, intends to release first quarter 2010 results before the market opens on May 27, 2010.

The Company will host a conference call on May 27, 2010 at 10:00 a.m. Eastern Time, which may be accessed live via audio webcast on the Investor Information section of the Company’s website, located at www.deliasinc.com. A replay of the call will be available until June 24, 2010 and can be accessed by dialing 888-286-8010 and providing the passcode 37784538. The webcast will also be archived on the Company’s website.

About dELiA*s, Inc.

dELiA*s, Inc. is a direct marketing and retail company comprised of two lifestyle brands primarily targeting teenage girls and young women. Its brands – dELiA*s and Alloy – generate revenue by selling apparel, accessories, footwear and room furnishings to consumers through direct mail catalogs, websites, and dELiA*s mall-based specialty retail stores.

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