Jones Soda Co. (the Company) (NASDAQ: JSDA) today announced it has filed a Form S-3 shelf registration statement with the Securities and Exchange Commission (“SEC”). After the shelf registration statement has been declared effective by the SEC, the Company will have the ability to offer and sell, from time to time, shares of common stock, warrants to purchase common stock or a combination thereof. The securities may be offered and sold in one or more offerings, subject to market conditions, at such prices and upon such terms as are set forth in a prospectus supplement filed with the SEC at the time of any such offering. No underwriter has been engaged for the purpose of any offering.

Bill Meissner, CEO of Jones Soda Co. commented, “We believe that filing a shelf registration statement will offer an efficient way to access capital markets and to maximize our financing flexibility. We intend to use the net proceeds from any offering of securities under the shelf registration for targeted funding for new marketing programs to secure and grow larger distributor and national retail accounts, working capital and other general corporate purposes.”

A registration statement relating to these securities has been filed with the SEC but has not yet become effective. These securities may not be sold, nor may offers to buy be accepted, prior to the time the registration statement becomes effective. This press release shall not constitute an offer to sell or the solicitation of an offer to buy the securities, nor shall there be any sale of these securities in any state or jurisdiction in which such an offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state or jurisdiction. A copy of the final prospectus and prospectus supplement relating to any offering under the registration statement will be filed with the SEC and can be obtained, when applicable and available, by contacting: Jones Soda Co., 234 9 th Avenue North, Seattle, WA. 98109, Attn: Michael O’Brien.

About Jones Soda Co.

Headquartered in Seattle, Washington, Jones Soda Co. ® markets and distributes premium beverages under the Jones Soda, Jones Pure Cane Soda®, Jones 24C®, Jones GABA®, and Whoopass Energy Drink® brands and sells through its distribution network in markets primarily across North America. A leader in the premium soda category, Jones is known for its variety of flavors and innovative labeling technique that incorporates always changing photos sent in from its consumers. Jones Soda is sold through traditional beverage retailers. For more information visit www.jonessoda.com, www.myjones.com, and www.jonesGABA.com.

Safe Harbor Statement

This release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including, without limitation, statements regarding the Company’s potential future offer and sale of securities pursuant to the shelf registration statement and the use of proceeds of any such sale. Actual results and events may to differ materially from those anticipated in the forward-looking statements, based on a number of factors, including, without limitation, the Company's ability to cause the shelf registration to be declared effective by the SEC, the Company's ability to access the capital markets, the price, terms and conditions of any securities offerings pursuant to the registration statement, the amount and actual use of proceeds from any such sales, and other factors detailed from time to time in Jones Soda’s most recent annual report on Form 10-K and quarterly reports on Form 10-Q filed with the SEC. You should not place undue reliance upon any such forward-looking statements, which speak only as of the date of this release. Jones Soda does not undertake any obligation to update forward-looking statements to reflect new information, events or circumstances or to reflect the occurrence of unanticipated events.

Copyright Business Wire 2010

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