(Ford poll piece updated with comments from trader/RealMoney contributor.)
NEW YORK ( TheStreet) -- Since Ford ( F) issued its latest earnings release last week and its April sales figures this week, industry experts and investors have been searching for a consensus on the direction of Ford stock.

Private trader and RealMoney contributor Alan Farley says "I love Ford, which is one of my three top 2010 picks but have been expecting this decline," referring to signs of what he thinks could be the "end of its yearlong vertical rally and the start of a corrective phase...."

Farley adds that he's looking forward to buying the stock for an investment account in the third or fourth quarter, down in single digits.

In April, Farley said Ford was setting up a two to three month decline.

For his part, David Silver of Wall Street Strategies believes that Ford and the rest of the auto industry will continue to see strong year-on-year expansion, with some caution. "Sales were strong for the industry as a whole, and Ford is still our favorite, and appears to be the only company with any momentum right now," Silver said.

Silver also noted that a sequential sales improvement accompanied by a gradual pullback in incentives would bode very well for the industry -- but added that if the industry continues to lean on incentives for growth, automakers could see an erosion of profitability.

Meanwhile, S&P analyst Efraim Levy was reiterating his hold rating on Ford stock, noting that "Ford reports a 25% increase in vehicle shipments in April, year-over-year, good enough to gain market share, in our opinion, but we think a slowdown from March's 43% is something to watch." Levy added that he likes Ford's "mix improvement, with retail sales, pickups and utilities powering the volume forward."

Credit Suisse analysts, on the other hand, have come down hard on Ford. After Ford reported quarterly earnings last week, the analysts said they were downgrading the auto maker to underperform from neutral on the grounds that the company's current level of profitability is unsustainable.

Concerns cited included "rising structural costs to support global expansion; rising raw material costs; rising incentive costs in the U.S. and Europe; and declining profitability in the finance company." The Credit Suisse analysts said that while these headwinds may not yet be visible, they will become so in due time.

Both Credit Suisse and Edmunds analyst Michelle Krebs could not be more in disagreement on Ford stock, as Krebs remains captivated with Fords' new product pipeline. For Krebs, this, and her positive assessment of Ford's ability to manage debt and inventory, among other factors, leads her to believe that the company's headwinds are not insurmountable.

Marketing Research's Art Spinella added that Ford has been deft at reaching out to the youth market and transforming itself into fun and modern brand. He describes Ford marketing strategies as "masterful."

Clearly, there are many views on where Ford's stock is headed -- and not much in the way of agreement; in light of this, we ask you: What is your outlook for Ford stock? Take our poll below to see what the rest of TheStreet has to say. And don't hesitate to leave a comment below, too.

What is your outlook for Ford stock?

I'm bullish -- I think there's much upside left for the stock.
I'm taking a wait-and-see approach.
I'm bearish -- I think the stock has run its course, at least for now.

-- Reported by Andrea Tse in New York


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