With that, I'll turn the call over to Michael Davin.Michael Davin Thank you, Scott. Good morning, everyone, and thank you for joining us on today's conference call. Stronger year-over-year sales in our international subsidiaries and distributors along with continued operating spend savings contributed to our improved first quarter results. Total revenue grew 28% from Q1 in 2009, reflecting a solid increase in demand from our European and Asian customers. International laser production revenue increased 70% to $7.9 million from 4.6 million in the same period of 2009. Our North American laser revenue was up slightly year-over-year at 6.4 million from 6.3 million for the first quarter of 2009. Just over a year ago, we re-organized our international sales organization, and have since enhanced our sales operations throughout Europe and the Asia-Pacific region, forging relationships with new distributors in Singapore, Taiwan, Australia, as well as expanding our direct presence in these territories. Through this effort, revenue from products sold outside North America has increased to 56% of total product revenue in the first quarter 2010, compared with 43% for the same period a year earlier. For some time, we view the number of overseas markets as attractive long-term opportunities for Cynosure. As a result we've made considerable investments during the past several years to strengthen our presence internationally as part of our growth strategy. Looking ahead, we continue to see the EU and Asia-Pacific regions becoming increasingly significant for the aesthetic industry and for Cynosure. Although North America first quarter product revenue was up just slightly year-over-year, we saw an encouraging 4% sequential increase from Q4, 2009. Access to credit remains a gating factor for many US practitioners. We are however, seeing a gradual improvement in the lending environment, a conclusion that is supported by two indicators; first, a percentage of our customers that have successfully obtained financing as a result of the relationships we established with institutions such as Bank of America, has started to incrementally climb during the past few months.
The other indicator is resumption in lending by third-party financing sources. These sources had virtually disappeared over the past 15 months. So the fact that they appear to be making a slow comeback is a good indicator for the industry.We are also encouraged by the response of attendees at the recent American Academy of Dermatology Annual Meeting and the American Society for Laser Medicine and Surgery Annual Conference. Our core customer base reports that demand for aesthetic procedures is improving as the US economy regains its footing. And certainly the tone of both the AAD and ASLMS meetings was upbeat and stands in sharp contrast to the general mood we experienced at those two events in 2009. In fact, full traffic, sales demonstrations, sales leads and even lasers sold at these events were all up considerably from 12 months ago. We view this as promising evidence of a rebuilding of overall demand in our industry. We experienced good initial traction from our new Smartlipo Triplex and Elite MPX workstations in the quarter. We are optimistic that order volumes of these products will accelerate as we move through the remainder of this year and into 2011. We continue to diligently manage operating expenses in what we view as still a fragile economic climate. Through the headcount reductions and other cost control initiatives we implemented last year, we are in pace to achieve our targeted annualized operating spend savings of $5 million to $7 million in 2010. At the same time, we are continuing to strategically invest in market expansion, product development and technology innovation as well as scientific research to support adoption of our lasers and intelligent delivery systems. Read the rest of this transcript for free on seekingalpha.com