Jones Soda Co. (the Company) (NASDAQ: JSDA), today announced that Peterson Sullivan LLP will replace Deloitte & Touche LLP as the company’s independent auditors, effective April 23, 2010.

“We have had a great relationship with Deloitte over the past two years, and they have been a valued partner,” commented William Meissner, President and Chief Executive Officer of Jones Soda Co. “The change to Peterson Sullivan is another opportunity for the Company to align our cost structure to the size and scope of our operations, and partner with a firm from the Pacific Northwest that matches perfectly with our needs and requirements to drive towards profitability.”

About Jones Soda Co.

Headquartered in Seattle, Washington, Jones Soda Co. ® markets and distributes premium beverages under the Jones Soda, Jones Pure Cane Soda®, Jones 24C®, Jones GABA®, and Whoopass Energy Drink® brands and sells through its distribution network in markets primarily across North America. A leader in the premium soda category, Jones is known for its variety of flavors and innovative labeling technique that incorporates always changing photos sent in from its consumers. Jones Soda is sold through traditional beverage retailers. For more information visit www.jonessoda.com, www.myjones.com, and www.jonesGABA.com.

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