FiCentive (OTCBB: PYDS), a leading provider of turn-key prepaid card solutions, announced today that it now offers a Print-on-Demand solution for its corporate clients to allow for more flexible options to produce fully customized MasterCard cards. Custom cards can be delivered within days with no inventory costs or minimum commitments.

Corporate clients can also choose to package their custom MasterCard Incentive Card with a custom greeting or thank you card. The cards can be fulfilled instantly from a stock of cards that the corporate client maintains, or the corporation can forward personalized card orders for production via FiCentive’s Card Management Portal.

“With the addition of our Print-on-Demand Corporate Incentive Card program, we can now support custom card programs for corporations ordering as little as 100 cards. Also exciting is the fact we are now able to offer tiered pricing discounts at levels that are easily reachable by small businesses,” stated Louis Hoch, president and CEO of FiCentive, Inc.

Richard Ramos, CEO of Green Energy of San Antonio said, “We challenged FiCentive to create a custom card program to increase our volume of sales leads, decrease the number of in-home sales appointment cancelations, increase sales and increase profit margins. With just two months into the program, I am pleased to report our sales have increased significantly from the higher volume of sales leads. Also, we have had zero cancelations for our sales appointments as compared to our previous rate of 8-12%. Equally exciting is our profit margins have increased since we are offering fewer paper discounts by substituting instant incentives on the FiCentive Corporate Incentive MasterCard.”

FiCentive’s MasterCard Corporate Incentive Card offers the flexibility to be used as either an employee incentive or as a consumer promotion.

The program provides ways for corporations to provide your company an efficient, economical, flexible, and easy-to-administer alternative to traditional incentive programs for your partner, vendors, customers and agents.

The incentive program delivers significant cost savings while improving the efficiency of your organization’s incentive programs. They give your stakeholders a real choice in how they are rewarded.

The incentive program helps streamline the costs and time involved in managing incentive programs. Unlike traditional reward programs, there are no gift certificates to purchase, no premiums to choose, no catalogs to administer.

By giving customers real choices in how they are rewarded, the FiCentive MasterCard Corporate Incentive Card lends greater recognition value to your customers and effectively promotes brand awareness and loyalty. And, by clearly separating rewards dollars from a purchase discount, the FiCentive Customer Reward card significantly adds a greater sense of customer appreciation.

This card is issued by MetaBank™ pursuant to license by MasterCard International Incorporated. MasterCard is a registered trademark of MasterCard International Incorporated.

About MetaBank™

MetaBank is a federally-chartered savings bank regulated by the Office of Thrift Supervision. Meta Financial Group, Inc. ® is the holding company for MetaBank, Meta Payment Systems ®, and Meta Trust Company ®. For more information visit

About FiCentive, Inc.

FiCentive, Inc. is a turn-key prepaid card solutions provider that quickly and securely delivers customized prepaid card programs for corporations, financial institutions, affinity groups or any organization that needs to deliver a financial incentive to their customers, vendors, or employees. FiCentive has the ability to issue cards on all card association brands.

FiCentive is well positioned to capture its share of the global prepaid market that is estimated to be more than 6.5 trillion dollars.

For more information about FiCentive, please visit or email

FiCentive is a wholly owned subsidiary of Payment Data Systems, Inc.

For additional information, visit Contact Michael Long for Investor Relations information at 210-249-4040 or email at


This document contains forward-looking statements that involve risks and uncertainties. You should not place undue reliance on these forward-looking statements. Our actual results could differ materially from those anticipated in the forward-looking statements for many reasons, including the risks described in our annual report on Form 10-K and other reports we file with the Securities and Exchange Commission. Although we believe the expectations reflected in the forward-looking statements are reasonable, they relate only to events as of the date on which the statements are made. We do not intend to update any of the forward-looking statements after the date of this report to conform these statements to actual results or to changes in our expectations, except as required by law.

Copyright Business Wire 2010