The Jones Soda Co. (NASDAQ: JSDA), has announced that it’s expanding sales territories into three new territories in the US. Recent new authorizations for Jones’ core soda line will require additional resources to drive merchandising execution.

Jones will be adding new sales professionals in the Pacific Northwest, Midwest and East Coast. “Our sales team in the US is currently seven-strong, with three more in Canada”, said Bill Meissner, CEO of Jones Soda Co., “We’re looking to add experienced individuals to drive execution with the twenty-plus new distributors the company has added in the last six weeks.”

Karen Wheeler at Jones will be leading the recruiting effort. Jones will be trying to have the new trade personnel in place by the end of May.

About Jones Soda Co.

Headquartered in Seattle, Washington, Jones Soda Co. ® markets and distributes premium beverages under the Jones Soda, Jones Pure Cane Soda™, Jones 24C™, Jones GABA®, and Whoopass Energy Drink® brands and sells through its distribution network in markets primarily across North America. A leader in the premium soda category, Jones is known for its variety of flavors and innovative labeling technique that incorporates always changing photos sent in from its consumers. Jones Soda is sold through traditional beverage retailers. For more information visit,, and

Copyright Business Wire 2010