ProShares, the leading manager of leveraged and inverse ETFs, 1 and KBW (NYSE: KBW), the largest full-service investment bank specializing in the financial services sector, announced today the launch of the first ETFs providing leveraged or inverse exposure to the regional banking sector.

The ETFs seek to provide 200% or -100% of the return of the KBW Regional Banking Index SM for a single day, before fees and expenses. The KBW Regional Banking Index, the most widely used benchmark for U.S. regional banking stocks, 2 was created and is managed by KBW.

The new ProShares ETFs, Ultra KBW Regional Banking (KRU) and Short KBW Regional Banking (KRS), will list on NYSE Arca today.

“We’re pleased to provide investors with ProShares ETFs on the regional banking sector,” said Michael L. Sapir, Chairman and CEO of ProShare Advisors LLC, ProShares' investment advisor. “Many investors follow regional banking stocks, and these ETFs provide them with additional tools to act on their views.”

“We are excited about teaming with ProShares to bring investors these valuable new tools for managing exposure to regional banks,” added John N. Howard, Co-Director of Research at KBW.

  Index   Objective*   Exchange
New Regional Banking Sector ProShares

Ultra KBW RegionalBanking
  KRU   KBW Regional Banking Index   +200% Daily   NYSE Arca

Short KBW RegionalBanking
  KRS   KBW Regional Banking Index   -100% Daily   NYSE Arca

*Before fees and expenses

About ProShares

ProShares is part of ProFunds Group, the leader in leveraged and inverse funds. 1 ProShares introduced the first leveraged and inverse ETFs in the U.S. in 2006. Since 1997, ProFunds mutual funds have provided investors with access to sophisticated investment strategies.

About KBW

KBW operates in the U.S. and Europe through its broker dealer subsidiaries, Keefe, Bruyette & Woods, Inc., Keefe, Bruyette & Woods Limited and Keefe, Bruyette & Woods Asia Limited. It also offers asset management services through KBW Asset Management, Inc. Founded in 1962, the firm is widely recognized as a leading authority in the banking, insurance, brokerage, asset management, mortgage banking and specialty finance sectors. The firm has established industry-leading positions in the areas of research, corporate finance, mergers and acquisitions as well as sales and trading for financial services companies.