Jones Soda Co. (the Company) (NASDAQ: JSDA), a leader in the premium soda category and known for its unique branding and innovative marketing, announced today that retail giant Target has awarded Jones GABA flavors with merchandising space in stores nationwide. Jones ready-to-drink tea and juice blended beverages in Fuji Apple, Nectarine, Lemon Honey and Grapefruit, will hit shelves beginning in late May.

Each can of Jones GABA contains 150mg of gamma-aminobutyric acid, a natural amino acid that increases the production of alpha brain waves to enhance mental focus and clarity. GABA also decreases beta brain waves, which are associated with nervousness and scattered thoughts. Jones GABA resonates with health conscious women and men and retails for $1.99, consistent with Target stores’ customer brand promise of ‘get more pay less.’

“This is a great time for us at Jones. Target is one of America’s most respected retailers and their selection process is very rigorous,” said Bill Meissner, CEO of Jones Soda Co. “As the first and only beverage in the U.S. with real, all-natural GABA, we are excited to provide innovative and healthy choices to the Target customer.”

All natural GABA has been used for decades to promote focus and mental clarity. GABA, produced in the central nervous system, is the body’s natural muscle relaxant, tranquilizer and nerve calmer. While GABA is an amino acid, it is classified as a neurotransmitter and helps induce relaxation. Jones uses an all natural form of GABA, produced from Lactobacillus hilgardii to promote peak performance for individuals seeking mental calmness and improved concentration.

About Jones Soda Co.

Headquartered in Seattle, Washington, Jones Soda Co. ® markets and distributes premium beverages under the Jones Soda, Jones Pure Cane Soda™, Jones 24C™, Jones GABA®, and Whoopass Energy Drink® brands and sells through its distribution network in markets primarily across North America. A leader in the premium soda category, Jones is known for its variety of flavors and innovative labeling technique that incorporates always-changing photos sent in from its consumers. Jones Soda is sold through traditional beverage retailers. For more information visit,, and

Copyright Business Wire 2010