SALT LAKE CITY, April 15 /PRNewswire-FirstCall/ -- Sonic Innovations, Inc. will unveil its new 12-channel super power behind-the-ear (BTE) hearing aid, Endura, at the AudiologyNOW! conference in San Diego, California, April 14 through 17. Endura provides exceptional amplification for those suffering from severe-to-profound hearing loss. Sonic Innovations CEO Sam Westover said, "With the addition of Endura to our family of products, we offer high quality, cutting-edge products for people with all levels of hearing loss. Like all of our products, Endura features our patented Sonic Sound digital processing for incredibly natural sound and sophisticated directional systems to improve speech understanding in challenging situations." With a maximum output of 140 dB SPL, Endura provides enough power to fit even the most profound hearing loss. Endura has features that include integrated Direct Audio Input and Bluetooth connectivity when paired with the company's sonicBLU accessory. It also has adaptive and automatic directionality, digital noise reduction, an automatic, hands-free program, four manual programs, 11 predefined listening environments, data logging and voice alerts. "Endura continues our tradition of offering products designed for modern, active lifestyles." Westover said. Sonic Innovations' other product lines include Touch ™ (the smallest receiver-in-canal product available in the market), Velocity ™ (premium to affordable hearing aids) and ion ™ (open ear hearing aids). The Touch microRIC was recently named as the Best of Innovations Design and Engineering Awards winner at the 2010 Consumer Electronics Show. About Sonic Innovations Sonic Innovations ( www.sonici.com), headquartered in Salt Lake City, Utah, has international offices and manufacturing centers across the globe. In conjunction with its distributor partners, Sonic Innovations has provided hearing care services and solutions in more than 25 countries and the company's partners have prescribed more than 1 million Sonic hearing instruments. Sonic Innovations is part of the Otix Global, Inc. family (Nasdaq: OTIX), which can be found online at www.otixglobal.com. SOURCE Sonic Innovations, Inc.