NEW YORK ( TheStreet) -- On week ago, we asked users of TheStreet how they'd compare Apple's ( AAPL) new iPad tablet PC and Amazon's ( AMZN) Kindle, just as the former was being launched for public consumption. Specifically, we wanted to learn if you thought the Apple iPad would bite into sales of the Kindle?

Only two reponses were offered: "Yes -- the iPad has Kindle's best features and then some," and "No -- the devices differ markedly and will have their own fan bases."

Depending on whose projections you believed, Apple either disappointed or exceeded debut sales expectations. Apple said that it sold more than 300,000 iPads that Saturday, including pre-orders of the device. This exceeded the debut weekend projections of some Wall Street analysts, who had expected sales of 250,000 to 350,000 units over the weekend, according to Reuters.

Meanwhile, millions of consumers currently own Kindles and, according to surveys, those who own Kindles on average purchase more than three times as many books as those who don't.
Stockpickr: Who Owns Amazon?

Thus, as competition for the e-book reader market continues to heat up, rumors are swirling that the Kindle and Barnes & Noble's ( BKS) Nook e-book reader will soon be made available to consumers via retailers Target ( TGT) and Best Buy ( BBY), respectively; perhaps as early as before the end of this month. Meanwhile, companies from Dell ( DELL) to HP ( HPQ) are vying to bring consumers their respective versions of tablet PCs.

These tablet devices will reportedly be capable of running Adobe ( ADBE) Flash software, in contrast to Apple's reluctance to carry it on the iPad and iPhone.

But what of the sentiment of the readers of TheStreet? It was abundantly clear: investors are mad for the iPad. More than 64.5% of polltakers thought the iPad was superior to the Kindle, while about 35.5% of respondents felt that each device had its own merits and would attract its own loyal group of fans.

-- Reported by Andrea Tse in New York

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